ISOBAR Sri Lanka storms into the Effies 2021 TOP 100 Global Rankings

Friday, 14 October 2022 00:10 - - {{hitsCtrl.values.hits}}

ISOBAR Sri Lanka, the digital arm of the premier advertising agency, Dentsu Communications is the only Sri Lankan agency to be ranked amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings published on 28 September.

This is the most comprehensive global ranking of marketing effectiveness announced every year. ISOBAR Sri Lanka has been assigned a global rank of 93 amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings and is featured as No. 24 in the Top 25 APAC List.

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie Awards competitions around the world.

Earlier this year, ISOBAR Sri Lanka recorded a stellar performance at the Effies Awards held in February 2022 in Colombo, walking away with 17 awards at the event, the single-biggest awards haul ever for any single agency. The award haul also meant a whopping 94 points for the Agency.

Commenting on the honour, Dentsu Communications Vice President Chamith Buthgamuwa said: “Brands and marketers are scrutinising every rupee spent on marketing and advertising because of rising inflation and a tighter cost of living due to the economic crisis prevalent in Sri Lanka at present. “The effectiveness of a marketing campaign is also its most crucial outcome, and we are grateful to all our clients and partners for their faith in the process and for entrusting us with the responsibility of carrying out the work that led to our ranking as Sri Lanka›s sole representative in the global top 100 index.”

“This achievement is even more significant as ISOBAR Sri Lanka is a young agency in operation only for the past four years and was the only Sri Lankan agency to be featured in this Top 100 ranking. ISOBAR Sri Lanka also enjoys the distinction of being a highly awarded digital experience agency. Within three years of starting operations, the agency has won Campaign Agency of the Year ROSA 2019, Silver for Digital Agency of the Year, and Bronze for Campaign AOY ROSA 2021.

“I am very proud of Chamith and his team and how they have proved to their clients, the group and the world that perseverance can achieve results, even in trying times,” commented Dentsu Communications Chairperson Neela Marikkar.

She further added: “At a time when Sri Lanka is struggling to convey a positive message to the world about its economy, an accolade like this enhances the country’s standing in the global advertising and marketing fraternity while bringing recognition to the entire local corporate fraternity.”