Glomark wins big at Retail Asia Awards

Senior management of Softlogic Supermarkets

The youngest brand in Sri Lanka’s modern trade fraternity, Softlogic Glomark won big at 2021 Retail Asia Awards recently, winning the ‘Supermarket of the Year – Sri Lanka’ and ‘Digital Innovation of the Year – Sri Lanka’ awards for revolutionising the supermarket industry within a short time. Glomark redefined the industry in terms of technology use to deliver convenience and agility while disrupting the modern retail trade landscape in Sri Lanka.

“It is a proud and an exciting occasion to be recognised with two awards. Winning the Supermarket of the Year Award – Sri Lanka at the Retail Asia Awards 2021 signifies the dedication and the hard work put in by the entire team. Glomark is committed to elevate the lifestyles of Sri Lankans by personifying a global supermarket experience. With this award we have renewed our commitment to the retail sector and the Sri Lankan consumers,” said Softlogic Supermarkets Ltd. CEO Andrew Dalby.

Softlogic Glomark is known for its widest selection of goods sourced from around the world and delivering freshness, high quality for a one-of-a-kind customer journey harnessing the best of technology for a superlative consumer experience. Through initiatives such as Sri Lanka’s first self-checkout counter operated outlet, Glomark’s e-commerce platform offers the largest supermarket product range in the country with doorstep delivery within four hours; and with a strategic partnership with PickMe, Glomark also became the first mainstream supermarket in Sri Lanka to offer an omnichannel customer experience.  

Glomark has expanded its footprint to 11 stores with two formats – Softlogic Glomark (medium and large sized superstores) and Softlogic Glomark Essentials). This is part of a strategy to have the larger format of Softlogic Glomark along with the mini format Glomark Essentials as part of Softlogic’s plans for rapid expansion and growth of the Glomark brand. Alongside opening its 11th outlet, the flagship stores under the Glomark brand amidst COVID-19, Glomark made the inspiring decision of conducting the entire launch campaign digitally. 

Softlogic Supermarkets Head of Marketing Gayan Caldera said: “Glomark offers an inspirational supermarket experience. The digital campaign was introduced to inspire our customers, competitors and communities to rally around for this very special landmark occasion. The campaign is unique since all event communication activities were carried out digitally. This not only helped Glomark to disrupt the entire landscape of social media message tonality, but also helped to carry out a very successful awareness drive related to our flagship store opening at CR & FC – Colombo 07, whilst maintaining proper safety measures amidst the COVID-19 epidemic. The dynamics of the entire campaign was based on a reciprocal tone created, by which the background of the campaign was established for hearty conversation to be continued interestingly and engagingly with industry stakeholders across digital platforms, harping on the digital freedom of speech.” 

Furthermore, the campaign was disruptive because it extended a social invite to its mainstream competitors in the modern trade industry, which grabbed the attention of the entire city. Not only did the competitor brands greet Glomark on the opening event, but so did over 85 local and international brands that shared their wishes for the first time in the history of social media in Sri Lanka. With the proposition of personifying inspiration to its customers, Glomark was able to reach six million-plus impressions digitally for the well-executed 360-degree digital campaign – winning the ‘Digital Innovation of the Year’.

The marketing team of Softlogic Supermarkets. Standing from left: Assistant Brand Manager Shamitha Dewanarayana, Assistant Manager Graphics and Digital Solutions Sachith Karunarathna, Head of Marketing Gayan Caldera, Brand Manager Dilshan Aponso and Brand Manager Nayanapriya Dias. Seated: Brand Assistant Poornima Madushani