Germany’s Obo Bettermann launches Sri Lankan subsidiary

Monday, 9 July 2018 00:30 -     - {{hitsCtrl.values.hits}}

One of Germany’s foremost global manufacturersin the field of electrical and building installation technology – OBO Bettermann Holding GmbH & Co. KG, recently held its OBO Night Annual Event for its customers in Sri Lanka. 

OBO Bettermann which has over 4,000 employees, spread across 60 countries and 40 subsidiaries in Europe and overseas. The brand has been in Sri Lanka since the mid ‘90s, and started its own office in 2011. Ambassador of Germany to Sri Lanka and Maldives Jörn Rohde was the Chief Guest at the launch held on 22 June at the Cinnamon Lakeside Colombo. “Good evening ladies and gentlemen, I am extremely happy to be here. I won’t emphasise too much on OBO Bettermann because I don’t know too much about its line of business. But when I saw the motto – Thinking connected, I guess we are in the same line of business as we are trying enhance relations between the two countries. My line of business is connecting Germany with Sri Lanka, not only governments but also its peoples,”iteratedChief Guest Ambassador of Germany to Sri Lanka Jörn Rohde. 

“It is a great honour and privilege for me to be in Sri Lanka for this momentous occasion. We build connections through devices and equipment that conduct electricity, route data and control energy. We bundle our high-quality products into innovative systems and our networked solutions create the electrical infrastructure of buildings in all kinds of projects throughout the whole world. Our state-of-the-art production facilities and continuous process optimisation help us to create first-class products. We continuously strive for ways of optimising our production processes. With our own knowledge, each individual OBO employee in the production facility contributes to the development of the company. The high depth of production and level of process automation allow the greatest-possible flexibility and efficiency for clear segmentation of the production facilities,”Ralf Hennemann, Director of Sales and Strategy for Sri Lanka, Middle-East and North Africa said addressing the gathering.

Dr. Asanka Rodrigo from the Department of Electrical Engineering of the University of Moratuwa conducted a very insightful presentation under the topic ‘Importance of surge protection’ whilstErandaGinige – Founder of Social Enterprise Lanka delivered a speech on ‘Social Enterprises’.

“We strive for the greatest-possible transparency for our employees and customers. Towards this end, all of the company’s objectives, processes and data are continuously measured, depicted and, if possible, improved on. The continuous development and modernisation of our production facilities is the foundation of our success. I would like to thank our long-standing partner and distributer AthulaJayarathna, Chairman/Managing Director of ‎SAW Engineering (Pvt) Ltd for all the support given to us in the past,” saidHardi Jabir, Director of Sales and Marketing for Sri Lanka, Pakistan, Bangladesh and the Maldives delivering the vote of thanks. 

OBOBettermannis an independent family-owned company established in 1911 by its legendary founder Franz Bettermann along with two other colleagues in Germany. In 1952, the OBOBettermann pioneered the OBO –OhneBOhren (without drilling) technology in the world which simplified the work of the tradesmen of the time significantly, eliminating the need for drilling as the nail / anchor could be directly pushed into the wall.

OBOBettermann with a tradition stretching back over 100 years and four generationshas its successful growth story is based on its deeply-rooted connections with commerce, trades, planners and the end-customers. Its corporate considerations and actions are based on embracing change and taking a long-term view. The core of its success story is based on mutual trust and commitment among employers, employees, and partners. 

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