Saturday Dec 14, 2024
Saturday Dec 14, 2024
Wednesday, 31 March 2021 01:58 - - {{hitsCtrl.values.hits}}
Maze Socks Founder and Director Prabath Seneviratne has been using Facebook and Instagram to boost his business online since 2015
With Avurudu around the corner, Facebook has unveiled #DigitalSaubhagya, an SMB recovery and transformation program created to inform and guide local entrepreneurs on how to use digital tools effectively for business growth.
It said over the last decade, businesses have been increasingly building their presence online. The COVID-19 pandemic has made it a necessity to connect with customers digitally, resulting in restaurants taking online orders, shops creating digital storefronts, and gyms live-streaming workouts. Digital platforms have become a lifeline for many small businesses and continue to be essential to fuel economic growth for the foreseeable future.
Small and medium businesses (SMBs) are the backbone of Sri Lanka’s economy, accounting for more than 75% of all enterprises and contributing over 50% to the country’s GDP.
Facebook said big brands can afford expensive mass marketing campaigns, but an independent shop or a family restaurant often struggle. Facebook’s #DigitalSaubhagya campaign has been launched ahead of Avurudu to help SMBs prepare for the busy shopping season and carry the momentum beyond the holidays.
With more people spending time on Facebook apps than ever before, the company is focusing on helping businesses keep the lights on, build online communities, and reach out to potential customers. There are free tools like Pages, Inbox, Messenger and Jobs that make running a business easier and save time for entrepreneurs, so they can focus on what’s most important: growing their business.
Facebook said getting started on Facebook or Instagram is easy. All you need is a good idea and a phone.
The first step is to open a Facebook Page or Instagram Business Profile that establishes a digital presence in minutes and gives the power to be discovered. The next step is to engage with customers online.
There are a few ways that customers connect with businesses they care about.
Regular posts and visually engaging content on Facebook pages and Instagram handles can help keep customers updated and interested. It is also important to respond to queries efficiently to build trust, and it can be managed quickly using smartphones.
Over 200 million businesses use Facebook apps every month and over 10 million use personalised ads to reach customers. It can help level the playing field; for many, they are the secret ingredient for success.
