Ecoclean Vexta: a new and unique washing solution

With the first customer at the launch at Cargills Kadana (from left): Purelife Solutions Modern Trade Manager Chathuranga Jayasekara, General Manager Sujith Hettiarchchi, Chief Operating Officer M. R. Saban, Udeni Rathnayake, Customer

• Effectively removes stubborn stains and improves the longevity of clothes

Marking yet another milestone for the well-loved brand, Ecoclean launched its newest innovation, Ecoclean Vexta Detergent Powder, amidst much excitement and support from their most loyal customers.

Launched in August of 2014 by Purelife Solutions, Ecoclean is a reliable and safe cleaning solution that was set to conquer the market, having been initially developed after 3 years of research in Europe. For years, Ecoclean has been committed towards providing its customers with the safest choice in hygiene, capturing the local market from consumers and local industries to hotels and food manufacturing plants.

From product innovation to its focus on protecting Mother Earth, there is much that makes Ecoclean unique. Collaborating with international raw material suppliers conforming to USEPA-CleanGredients USA, the brand ensures that ecofriendly and non-hazardous chemicals are used throughout the manufacturing process, on all industrial and retail products. After achieving their goal of placing the most effective and safest products on Sri Lankan shelves, Purelife Solutions has now gone one step further. The launch of Ecoclean Vexta detergent powder is a game-changer for every Lankan household.

Purelife Solutions Chief Operations Officer MR Saban commented: “The company identified the most common problems faced by Sri Lankan housewives and developed a detergent powder that provided both safety and efficacy, indeed the ultimate solution.” He further elaborated that Ecoclean Vexta tackles each issue head on, using Powerlift Technology, which is the first of its kind, for low temperature stain removal. Ecoclean Vexta appears to check all the boxes, with excellent hard stain removers, anti-redeposition agents, fabric whitener, excellent removal of protein and starch stains, preventing the pilling of fabric, and leaving behind a lasting fragrance as well.

Ecoclean Vexta is set apart from other washing products in that it does not contain phosphate, nitrate, and bleaching agents, therefore doesn’t cause skin irritation, fading of fabric, and isn’t harmful to the environment. The Vexta detergent powder ensures that fabrics don’t fade fast, increasing longevity of clothes, and further prevents dry skin and irritation as well. Saban further commented that new product development began with the R&D Team identifying the need for a strong stubborn stain remover and a detergent powder that would be safe for the consumer as well.

Vexta Matic Lavender detergent powder is especially designed to be used in fully automatic washing machines with superior stain removal, along with being effectively functional in both top and front load machines. Already capturing the attention of their countless loyal customers across the country, Ecoclean’s newest product is available in Lavender, Floral Bouquet, Lime, and Jasmine fragrances, with 3 packaging options as well, currently available at leading supermarket, soon to be found at other outlets across the country.

Sri Lanka’s newest washing solution entered the market with a bang, through a unique launch which gave every excited customer a chance to partake in the launch and experience the product first, showcasing its great value for money and efficacy. Tough on stains yet gentle on hands, protecting what matters, Ecoclean Vexta by Purelife Solutions promises to be the ideal cleaning solution for Sri Lankan families.