DSI partners Jaffna International Trade Fair as official footwear partner

Thursday, 23 January 2020 02:18 - - {{hitsCtrl.values.hits}}

The 11th Jaffna International Trade Fair is set to commence on 24 January at the Muttraweli Grounds. DSI, Sri Lanka’s leading footwear brand will be partnering the fair as official footwear partner once again, having extended its support in a similar capacity in 2017. DSI’s presence at the Jaffna International Trade Fair has been continuing since 2014, making it one of the longstanding participants.

With the aim of creating an opportunity for businesses to enter the northern peninsula, which was relegated as an area too risky to invest in, the JITF has evolved to become the most comprehensive and focused exhibition in the north of the island since the dawn of peace. As one of the largest locally owned corporates, DSI has actively and successfully made inroads to the market. Throughout the three days, customers can purchase DSI shoes with up to a 70% discounted rate at the fair.

“As the nation’s leading footwear brand, we at DSI understand the significance of the market in the north as well as the potential it has in contributing to the development of the local economy. We see the development in the north and are encouraged to harness the capabilities that it offers. We feel that it is the responsibility of established brands and corporates such as ours to be part of uplifting the SMEs and exposing local capacity to the international arena, as we too have achieved that success. The Jaffna International Trade Fair is the ideal kind of platform that will create this exposure to local businesses,” commented D. Samson & Sons Ltd. Managing Director Thusitha Rajapaksa.

D. Samson & Sons Ltd. is the sole distributor for a number of local footwear brands including DSI Supersport, Beat, Beach, Waves, Samson, Ranpa, Petalz, Fun Souls, Tamik, Jessica, and AVI, as well as international brands such as Clarks, Redtape, Reebok, Puma, Fila, US Polo, Arrow, W and Aurelia.