Crysbro steps up to sponsor Poultry Forum 2018 organised by University of Uva Wellassa

Saturday, 29 September 2018 00:08 - - {{hitsCtrl.values.hits}}

Crysbro, a forerunner in Sri Lanka’s poultry industry has stepped up to sponsor the upcoming Poultry Forum themed, ‘The Future of the Poultry World: Smarter and Greener Production’, which is scheduled to be held at the University of Uva Wellassa on 28 September for the second consecutive year.

Organised by the Department of Animal Science of the University of Uva Wellassa, the Poultry Forum will revolve around in-depth discussions about the current reality and the future of the poultry industry.

A number of academics and undergraduates from agricultural universities across the country as well as experts from various research and development organisations will take part in the forum to share fresh ideas, solutions and discuss the future of the industry. A panel of experts with substantive knowledge about the industry will discuss crucial matters such as poultry management, poultry feed, production approaches and the latest research and development in the industry.

“As a leading brand in Sri Lanka’s poultry industry, we felt the need to show our appreciation of the valuable services that the University of Uva Wellassa continues to offer to ensure the sustainable progress of the industry,” commented Crysbro Group of Companies Senior Marketing Manager Amores Sellar, revealing the reason behind the Company’s decision to sponsor the Poultry Industry Forum 2018.

Established 46 years ago, Crysbro has grown at a steady pace to become a Group of companies with 6 subsidiaries and an employee base comprising 1,100 individuals. Crysbro operates among 17 business locations and markets 39 poultry products. Today, Crysbro has grown at a steady pace to emerge as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills. The thriving ‘Farm-to-Fork’ concept has been at the core of the Company’s success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer. Crysbro uses world class technology and a computerised system to ensure the high quality, nutritious value and the safety of its products in the most natural way.