CEO Ofir Eyal leads Viber to super app category with launch of ‘Payments’ service

• Priority to improve user experience with Viber’s own digital wallet and other features enhancement

 New Rakuten Viber Chief Executive Officer Ofir Eyal is bringing the popular communications app to the fintech category as it’s determined to offer users more than its core messaging and calling features, a critical move to fulfil its vision of becoming a super app. 

Viber is set to roll out the in-app ‘Payments’ service, allowing users to create a digital wallet within the platform. ‘Payments’ wallets can be linked to bank accounts as well as Visa and Mastercard to transfer money to other individuals, buy products, and pay for bills. Viber will first introduce peer-to-peer transfers, which will be available to users for free. The service will be available in Germany and Greece later this summer, during the first period, Viber will gather user feedback necessary to further improve the product before launching in additional markets.

“In my role as CEO, I am honoured to lead and be part of a highly-driven team in Rakuten Viber as we pursue the company’s vision and mission in the face of impending challenges. In addition, we would like to keep Viber’s high standards and innovative spirit when it comes to operating and enhancing the app to improve the user experience and ultimately, become a super app. I will always appreciate and be grateful to employees who are part of the journey to make Viber become what it is today,” Eyal said. 

“I clearly define my role and mission in serving both the organisation and our users. This journey can be challenging but Viber and I are more committed than ever to deliver on our technology promise.”

Viber’s CEO, who stepped into the role in August last year, has made significant contributions to growing and bringing Viber closer to users throughout the journey of his more than seven-year tenure with the company. During this time, his responsibilities as Rakuten Viber’s Vice President of Product before being promoted to Chief Operating Officer, include focusing on user experience, customer success, content, and localisation. 

Recently, Viber’s ongoing advancements have provided features to help maximise the user experience in both business and entertainment, together with encouraging users to communicate with each other. Now occupying Viber’s highest post, Eyal oversees the implementation of the company’s ambitious product development and market expansion efforts. Meanwhile, he looks for new business opportunities as the company continues to distinguish itself as a global industry leader.

APAC is currently one of Viber’s highest growth regions. It grows over 20% annually and continues to innovate partnerships and projects unique to the region. Viber continues to invest in the Asia Pacific region and is set to rapidly grow its user base by producing more country-specific partnerships, localising strategies and offerings, and providing more benefits to Viber users. 

In Sri Lanka, Rakuten Viber, one of the most preferred and trusted messaging apps, is recognised for honouring its commitment to providing users free and secure communication. It also continues to drive local partnerships to cater to its users’ passion and interests. Celebrating Sri Lanka’s love for cricket, Viber delighted users with a dedicated Cricket Vibes Channel providing members with match updates, live scores, news alerts, the opportunity to predict matches and ability to win a range of incredible prizes in addition to fun trivia, shareable memes, and more. A special feature on the channel is ‘Cricket Talks’, an exclusive bi-weekly talk show segment exclusive access to a range of cricket-related content featuring superstar cricketers. Currently, the channel has over 800K members and actively growing.

With a clear direction on where he wants to take Viber next, Eyal’s leadership is expected to sustain Viber’s continued growth in product and service development and expansion into new markets, as well as entrench Viber as a major and innovative player in the global messaging and app landscape.