Atlas crowned School Supply Brand of the Year at SLIM People’s Awards 2021

Head of Marketing Kaushali Kusumapala (left), Managing Director Asitha Samaraweera (2nd from left) and Director – Sales Indrajith Binduhewa (right) accepting the SLIM People’s School Supply Brand of the Year award 

• Enjoys 2nd consecutive year at the helm as the people’s choice 

Atlas, the nation’s leading school stationery brand was recognised for serving Sri Lanka’s children for over 60 years and facilitating their learning at the SLIM People’s Awards 2021. The brand cemented its position at the helm, walking away with its second consecutive ‘SLIM People’s School Supply Brand of the Year’ award at a ceremony held on 23 March.

Atlas’s leadership in the school supplies category was recognised at one of the most awaited marketing events in the corporate calendar where the voice of the people chooses the nominees and awardees. The brand’s relentless pursuit and delivery of superior design and quality product offerings for a safe, easy and enjoyable learning experience was voted as the No. 1 brand in the category by consumers, who lifted Atlas to the podium.

Atlas Axillia Co. Ltd. Managing Director Asitha Samaraweera thanked the people for their trust in the local stationery brand. “Atlas has always been on a mission to provide the best stationery for children to make learning fun. Time and again, our research and development teams have experimented on and perfected the best products for children, with innovations focused on their wellbeing, comfort and safety. We facilitate the learning journeys of Sri Lanka’s 4.2 million school going kids by providing them with unparalleled tools for learning in the form of stationery that boasts superior design, functionality and affordability. Team Atlas and I are forever grateful for our consumers for proclaiming their trust in us for the world to hear,” he said.

Winners at the SLIM People’s Awards presented by the Sri Lanka Institute of Marketing are chosen through a comprehensive nationwide research conducted by Nielsen Sri Lanka, one of the largest information and research companies in the world. The SLIM People’s Awards stands tall at the top, as it is the public that acts as the panel of judges and rates their favourite brands, and pronounce their verdict.

Atlas believes in creating the proper backdrop for children to pursue their education regardless of their situation. To this end, the company launched SipSavi, a program that helps underprivileged children gain access to education and necessary learning material they need to progress on their learning journeys. Atlas fully funds the project and works together with the Ministry of Women and Child Care Services and Sri Lanka’s education authorities to ensure that the benefits of Atlas SipSavi reach the most deserving children. 

Atlas Axillia Co. Ltd., formerly known as Ceylon Pencil Company Ltd., was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationery manufacturing. 

Fuelled by a passion for making learning fun, ‘Atlas’ has created a strong connection with Sri Lankan consumers, being voted No. 1 School Supply Brand of the year 2020 at the People’s Choice Awards and has also recently won many national and international awards for excellence including the National Quality Award 2018 and the Global Performance Excellence Award 2019.

The Atlas brand team at the SLIM People’s Awards 2021 with its 2nd consecutive SLIM People’s School Supply Brand of the Year award