Alpha partners global market leaders in office and security solutions

From left: Alpha Industries Director Operations Sanjev Perera, Managing Director Priyanjith Weerasooriya, Haworth India Region Managing Director Papun Senchoudhury, Alpha Industries Director Sales and Marketing Safraz Careem and Haworth India Finance Director Anand Rao

Alpha Industries has collaborated with Haworth and Gunnebo, global giants in the office and security solutions industry, to bring-in modern, turnkey office interior solutions and security storage products to Sri Lanka. 

Established as the market leader in the industry for over half a decade, Alpha Industries is the manufacturing business of the privately-owned FINCO Group. FINCO’s other business interests span across IT solutions, travel and leisure, and road development consultancy. It is renowned amongst the locals for their market leadership in manufacturing office furniture, security storages, etc.

The company has the capability to customise any of its products to suit the needs of the customer, be it the space availability, the perfect color, pattern or design to match the customer’s style or the material that suits their personal taste. As such, the collaborations with Haworth and Gunnebo redefines Alpha’s stature in the office interior and security solutions industry to the next generation. 

“Haworth is one of the largest office manufacturing companies across the globe, while Ganebo is acclaimed as the largest safe manufacturer and distribution company that owns brands such as Chubb which are well known for physical security in the world. Therefore, this venture denotes the evolution of Alpha from a steel manufacturing company to a modern and innovative manufacturing organisation that caters to the demands of the corporates of different values ranging from conservative traditional industries to Gen Z corporates,” stated Alpha Industries Director Sales and Marketing Safraz Careem.  “Alpha has 50 years’ worth of experience in manufacturing office furniture and security storage (safes). We are without doubt at the forefront of the manufacturing field. In the past five decades we have evolved ourselves as the market leader in Sri Lanka for security products and also ventured into being the interior turnkey solution provider for many corporates. This has enabled us with insight as many organisations of this age have become more concerned about health and safety of staff when selecting office furniture. We are proud to represent Haworth products in Sri Lanka as it is a brand that functions on the key objective of consumer wellbeing. For example all chairs are ergonomically and scientifically manufactured taking consideration of the body structure of humans. On the other hand, Guunebo is well known around the globe as the number one company for security solutions with a core offering that is focused on safe storage, cash management, entrance control and integrated security,” added Careem.

Alpha, with its state-of-the-art factories, 10 showrooms and 60 dealer points islandwide, is able to facilitate all office furniture needs. With the partnership of Haworth, the scope of the offering evolves for luxurious and trendy office furniture designed with attention towards user safety and comfort. 

For over half a century alpha has excelled as the market leader for a wide range of security solutions (for physical storage) from home use to bank vaults and is currently considered the market leader for security safes. Through Alpha’s collaboration with Gunnebo, Alpha takes a step ahead into the future as the best in the local market.

Furthermore, Haworth Inc. enriches research, knowledge and design at the center of the company’s strategy and foster a deep understanding of built environments, culture transformations and agile workplace needs. The company pledges commitment to protect and restore the environment as well. Products of Haworth and Gunnebo’s brand Chubb are available for inspection and experience at Alpha showrooms at No. 409, R.A. De Mel Mawatha, Colombo 3 and No. 67, Galle Road, Colombo 3.