AIMG first CEOs’ Breakfast Forum to put spotlight on EU markets

Wednesday, 26 January 2022 04:55 - - {{hitsCtrl.values.hits}}

European Union to Sri Lanka and the Maldives Ambassador Denis Chaibi

Dilmah Tea CEO Dilhan Fernando

Brandix Apparel Solutions CEO Rajiv Malalasekera

The Association of International Marketing Graduates in Sri Lanka (AIMGSL) is scheduled to host the AIMG CEOs’ Breakfast Forum on 2 February at Earls Court, Cinnamon Lakeside Colombo, with the overarching theme and focus of the event to be ‘Setting Sights on EU Markets’.

The event which is expected to welcome all participants across the board will host the European Union to Sri Lanka and the Maldives Ambassador Denis Chaibi as the keynote speaker, and feature Dilmah Tea CEO Dilhan Fernando and Brandix Apparel Solutions CEO Rajiv Malalasekera who will share their invaluable expertise and insight on business expansion, how their brands do market research in EU markets and how their success in such markets began and continues to date.

Chaibi is expected to share in-depth knowledge and insights into the new rules and regulations of the EU Markets; what assistance the EU can extend to Sri Lanka particularly with regard to support in technology and machinery for relevant businesses, such as fisheries; the importance of Renewable Energy; how SME exporters can improve exports to the EU; and what imports can benefit Sri Lanka from the EU.

Association of International Marketing Graduates in Sri Lanka Chairman Sujith Silva said: “We look forward to hosting this eventful breakfast meeting and knowledge sharing session. AIMG has pledged to provide its ever-growing base of members with key markers and opportunities to grow and learn from the industries’ creme de la creme and this event is yet another signifier of this promise. We are elated to welcome our esteemed trio of speakers, whose legacy and global know-how and strategic success goes unmatched. We have no doubt that this will be the first in a series of similar events, geared towards truly uplifting our marketers, who are a part of our fraternity.”

The event is aimed at offering marketers across the board an opportunity to safely network with and learn from titans of industry who have successfully continued to grow through these unprecedented times, conquering new markets and territories, adding to Sri Lanka’s economic uplift.

The Association of International Marketing Graduates in Sri Lanka (AIMG) was established in July 2020 by veterans of the marketing industry boasting over three decades of expertise and experience, with its main focus to create a dynamic and professional association with international marketing qualifications, connecting young and senior members to create a platform for knowledge sharing via workshops, programs and various other activities. Its objective remains to aid Sri Lanka-based marketers to stay at the forefront of their professions and the

market.