Magic ice cream lovers island-wide got a magical treat with the launch of Magic Luck Ekata Stick Wenna promotion held in June and July this year. Customers enjoying Magic Capt. Cool, Magic Traffic-lights, Magic Choc, Faluda Magic or Fantastic got the chance to not only enjoy their ice cream but also to win instant prizes.
The magical surprises included the chance to grab another one of their favourite ice creams marked on the stick or stand a chance to enter the grand raffle draw. The raffle draw held recently saw 100 Magic lovers walking away with smart mobile phones.
“We were very excited to see consumers thrilled as they discovered the surprise whilst enjoying their favourite ice cream. The promotion underscores our commitment towards creating those magical moments with Magic ice cream from our direct engagement with Sri Lankan dairy farmers empowering the industry and their livelihoods to the Magic we share with our customers in every ice cream delight,” said Dairy Marketing Manager Teresa Santos. Magic, Sri Lanka’s No 1 dairy ice cream brand is manufactured at the largest dairy facility in Sri Lanka. The brand along with Kotmale sources more than 100,000 litres of fresh milk from over 15,000 smallholder dairy farmers on a daily basis.