Bodyline marks three decades of success

• Unveils ‘Bodyline Transcends 30 Years’ CSR drive

CEO Dinesh De Silva

Human Resources and Sustainable Business Director Venura Attanayaka

Sustainable Business Deputy General Manager Saumi De-Almeida

Bodyline Ltd., a leading apparel manufacturer and an innovatively disruptive subsidiary of South Asia’s largest apparel tech conglomerate, MAS Holdings, is celebrating three decades of success with a campaign dubbed ‘Bodyline Transcends 30 Years.’ 

Through this campaign, the company hopes to continue to positively impact the lives of the communities they operate through 30 CSR initiatives.

Historically, the company has been engaged in many social initiatives, giving back to its communities for 30 years. It now hopes to double its commitment to communities and stakeholders. Bodyline aims to increase its contribution with new initiatives lined up under the company’s Lives and Planet pillars, to also strengthen employee engagement by enabling internal teams with an opportunity to enrich communities in need.

Bodyline Chief Executive Officer Dinesh De Silva said: “We have created over 60,000 direct employment opportunities In Sri Lanka and India over our existence. Making a positive impact on our stakeholders, customers, shareholders, employees and community by living our vision to Create, Delight and Inspire.” 

“We have established ourselves as the go-to partner for world-renowned brands, providing ‘concepts to delivery’ solutions through our global co-creation centre. Our growth is closely knit with the growth of our people and enriches the communities we work with in living our purpose of ‘enabling dreams and enriching the fabric of life on the planet’,” De Silva added.

Besides the company’s economic contributions through its business operations, Bodyline also extends a long arm into uplifting communities by contributing through special CSR initiatives that build infrastructure for state-sector schools and hospitals, meet struggling individuals’ needs and support sportsmen and women, to name a few.

Noting some of the upcoming initiatives through the ‘Bodyline Transcends 30 Years’ campaign, the company’s Sustainable Business Deputy General Manager Saumi De-Almeida said: “Four of the 30 projects are open to all employees, including the planting of 1,000 kumbuk trees along the Mawak Oya river bed, a 7 km beach clean-up stretching from Kalutara to Panadura, a Bodyline Fit and Fun Run to raise funds for school supplies of grade one students, and also the opening of a Food Forest extending over 2 acres of land at Bodyline’s plant premises.”

Bodyline also opened two renovated bus halts in Horana, which is close to the company, in celebration of its 30th anniversary.

“We will also have a soft opening at the Ingiriya Hospital, where we will be constructing two new toilet facilities while also renovating and painting the OPD and ETU,” De-Almeida added.

Reiterating the company’s vision, Bodyline Human Resources and Sustainable Business Director Venura Attanayaka said: “Our continuous year-on-year success and growth has led us to the 30th anniversary of Bodyline, and it all boils down to our simple yet expansive vision to Create, Delight and Inspire. Not only have we been able to withstand economic and political impacts on the industry, but we have also been able to maintain our contribution towards our beloved communities, which has always been a priority.”

Local communities also cherish the company for its legacy projects which include the building of homes for soldiers through the ‘Ranavirugama’ program, the building of a paediatric High Dependency Unit (HDU) at the Horana Base Hospital, as well as the uplifting of sports like boxing in local communities, by building a boxing ring for Vidyarathna School in Horana.