SLEDB conducts awareness seminar on compulsory pre-inspection scheme for cinnamon exports

Thursday, 10 October 2013 00:00 -     - {{hitsCtrl.values.hits}}

The Sri Lanka Export Development Board conducted the first awareness program on ‘Compulsory Pre-Inspection Scheme for Cinnamon Exports (CPIS)’ which will come into effect from 1 January 2014 with the participation of 110 operators from within the industry. The scheme was introduced by the Sri Lanka Government to assure that the required quality standards for cinnamon are maintain in the international markets. The seminar was conducted in collaboration with the Sri Lanka Standards Institute and the Department of Export Agriculture. The main objective of conducting this awareness seminar by the EDB, was to create awareness among the  cinnamon industry about the (CPIS) for cinnamon exports to get a premium price in the international market and in our main markets such as USA, Mexico, Peru, Colombia and EU region. The EDB has established ‘Pure Ceylon Cinnamon’ as a global brand in the international market. The EDB has completed registration of the trade mark associated with the ‘Pure Ceylon Cinnamon’ brand in main markets such as USA and EU. The EDB has also obtained the certificate of registration from World Intellectual Property Organisation (WIPO) under the Madrid Protocol which has given the opportunity to the EDB to register it directly in Mexico, the largest importer of our cinnamon. It is also planned to issue the distinctive lion logo associated with ‘Pure Ceylon Cinnamon’ brand name for cinnamon and cinnamon based products that meets requirements as per the proposed scheme. Regional level workshops will also be organised by relevant authorities to provide awareness about the CPIS and this will support the cinnamon industry to enhance quality, food safety measures and to meet the conformity requirements of the export markets.