Maliban Smart Cream Cracker official biscuit at Guinness World Record attempt for World’s Largest Te

Tuesday, 20 October 2015 00:11 -     - {{hitsCtrl.values.hits}}

Maliban Smart Cream Cracker was chosen to be the official biscuit in Sri Lanka’s attempt at making a Guinness World Record for the largest tea party held recently.

The attempt was made in Kandy by APOT.Asia in collaboration with the Sri Lanka Tourism Promotion Bureau and the Sri Lanka Tea Board. The attempt unfolded in Kandy, before the Esala Perahera, where spectators were offered cups of tea in order to set the record.

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Maliban, the country’s premier biscuit manufacturer, as the official biscuit for the event, provided Smart Cream Crackers to all participants to complement the tea party and the festivities.

The flagship brand of Maliban Biscuit Manufactories—Maliban Smart Cream Cracker—has been receiving overwhelming customer feedback following the improvement of the biscuit. With an all improved taste, complimented by a crispy and crunchy bite, the all-new Smart Cream Cracker is well received by everyone, regardless of age, or occasion. “We are very proud to have been given the opportunity of being part of an event of this magnitude, which speaks volumes about the quality of Sri Lanka tea. This also proves to be a great way of promoting Ceylon tea and locally manufactured products. Ever since we re-launched the newly improved Smart Cream Cracker, we have seen an unprecedented growth in the segment,” revealed Ravi Jayawardena, CEO Sales and Marketing.

“More and more consumers have shown an interest in the Smart Cream Cracker and we have received extremely positive response. Many have testified that it is the best. The taste, quality and the attention to detail that we devote to produce the cracker has won the hearts of all regardless whether they like crackers or not.”

Produced using latest state-of-the art European technology and imported machinery ensuring the freshness, consistency and the quality of the Smart Cream Cracker, Maliban has been able to provide a cracker that has gone beyond customer expectations. Adhering to the best manufacturing practices, even the packaging of the cracker has been given careful consideration so that the crispiness of the biscuit is preserved until the very end.