Extending its commitment to uplifting the lives of surrounding communities in its areas of operations, Crysbro Group has gathered over 250 families within its fold as ‘Out-Grower Partners’, who are independent contract breeders raising chickens on behalf of the Group.
Encouraging them further in their endeavours, Crysbro Group held a series of award ceremonies during August and September this year, to recognise and reward its outstanding Out-Grower Partners in the Central, North-Central and Uva provinces. These programmes resulted in an enthusiastic response from participants at the awards ceremonies, which were graced by Chairman/Managing Director of Crysbro, Mohamed Imtiaz, COO, Eshantha Pieris, Group HR and Admin. Manager, Ranjana Mahindasiri, Head of the Organising Committee, as well as Divisional Senior Managers and executives from the Crysbro Head Office.
Winners of the 1st Prize for Best Growers were W.P. Premarathna, from the Central Province, Sunil De Silva from Uva Province and M. G. Indrajith from the North-Central Province, who were awarded fully-paid tours to Dambadiwa for their whole family. Winning the 2nd Prize for Best Growers, Ananda Raj, H.M. Piyasena and Kumarasinghe Banda were rewarded with 24” LED television sets, while winners of the 3rd Prize, Thilak Suriyaarachchi, P.M. Punchimanike and Sumudu Priyanganee received fully-paid family vacations to destinations within Sri Lanka. Other winners received cash prizes, in addition to tokens of appreciation.
The Out-Grower Partner initiative has been part of Crysbro’s Corporate Social Responsibility (CSR) programme encompassing all areas of its operations. Over the years, the Group has assisted its Out-grower Partners by providing them with chicks, poultry feed, technological inputs and advice on breeding, in addition to purchasing their fully-grown chicken at guaranteed prices.
This has resulted in uplifting the living standards of over 1,000 families, who have become successful entrepreneurs and outstanding members of their communities, many of whom have constructed their homes and purchased vehicles, as a result of joining Crysbro’s Out-Grower Partner initiative.
In the words of Christopher, an enthusiastic and grateful participants at the awards ceremony held at Mahiyanganaya in the Uva Province, “I was poor when I joined Crysbro as an Out-Grower. Today I have my own vehicles for my personal use as well as for my cultivation activities. I have also built a new home. All these were possible from the income I earned from Crysbro. I am very happy and will not leave Crysbro.”
Equally enthusiastic was Sujatha Kumari from the Central Province: “I started business with Crysbro at an elementary level. Today I know the business very well and am in a strong position in terms of money as well as business acumen. I sincerely thank the Management of Crysbro.”
Crysbro Group is Sri Lanka’s only fully integrated chicken producer who owns and operates every single stage in its production process, from producing its own feed, right until delivery of its farm fresh chicken. Crysbro is also the only poultry producer in Sri Lanka to have received the ISO 14001 environment safety certification and the British Retail Consortium Certification. In addition, the Group is the recipient of numerous international and Sri Lankan standards certifications such as ISO 9001:2008, ISO 22000:2005, ISO 14001:2004, BRC and Halal.