Sri Lanka to participate along with India at Asia’s biggest tea coffee trade show at Mumbai

Wednesday, 14 November 2018 00:00 - - {{hitsCtrl.values.hits}}

With India growing leaps and bounds in the Tea and Coffee sector – both in terms of production, consumption and innovation – global companies are converging at the sixth Mumbai World Tea Coffee Expo 2018 from Thursday 29 November to Saturday 1 December at Nehru Centre, Worli, Mumbai INDIA.

WTCE marks South Asia’s largest dedicated annual business gathering of the tea, coffee and related segments. The Expo offers huge potential for appointing distributors, bulk deals, joint ventures, franchising, networking, meeting government officials, marketing alliances and overall branding.

With 70+ exhibitors from seven countries including government pavilions and anticipated 4000+ trade visitors from across the world, companies participating at WTCE 2018 can expand their foothold in the market or enter newer markets. The show has become the ideal launch pad for new products especially for SMEs who don’t have large budgets.

The 2018 edition shall feature tea and coffee brands/products, machineries, innovative technologies, flavours, ingredients, sugar/sweeteners, vending solutions, packaging, certifications, boards, etc. from Indonesia, Japan, Sri Lanka, Vietnam, Australia, Nepal and India. Thanks to the proliferation of café culture phenomenon, market is growing rapidly with the entry of many local and regional players offering.

“For new entrants, the expo becomes a single sourcing avenue for all their requirements. In India, a number of tea/coffee estate owners are in the process of launching their own brands for which they seek latest technology, machinery and packaging. For such players to survive – and thrive – they need to adapt innovative technology, quality services and diligence of international vendors,” says Priti M. Kapadia, Director, Sentinel Exhibitions Asia Ltd., organisers of this unique trade fair. WTCE also includes a two-day HI-level conference by leading speakers from India and abroad and workshops on last day imparting sommeliering, barista and other skills including tea tasting sessions. Entry to Expo + Conference + Workshops is free.

Increased competitive pressure is pushing new product development which is fuelling industry demand. Most International companies which have entered India are doing brisk business and expanding their operations. WTCE is the catalyst for International companies to target this huge market.