Singer launches John Deere 4WD tractors to Sri Lankan market

Friday, 23 August 2019 00:00 -     - {{hitsCtrl.values.hits}}

 From left: Singer Sri Lanka Senior Brand Manager – Agro Hiranya Hewanayake, John Deere Asia Product Manager Rohan Jagadale, Divisional Sales Manager Vinayak Vasagade, Singer Sri Lanka Marketing Director Kumar Samarasinghe, Singer Sri Lanka Group CEO Mahesh Wijewardene, Singer Sri Lanka Group Chairman Mohan Pandithage, John Deere Director – Sales and Marketing Asia Juergen Sieber and Territory Manager Menika Chuamuangham, Singer Sri Lanka Sales Manager – Agro Channel Nandana Wijesundara and Singer Sri Lanka Head of Strategy Business Unit Rahula Bandara seen during the launch of John Deere 4WD Tractors at Waters Edge recently

Singer Sri Lanka Group Chairman Mohan Pandithage (third from left) with John Deere Director Sales and Marketing Asia Juergen Sieber. Also present are Singer Sri Lanka Group CEO Mahesh Wijewardene and Singer Sri Lanka Marketing Director Kumar Samarasinghe

Singer Sri Lanka PLC, a household name in consumer durables and diversified company in Sri Lanka, launched three 4WD tractor models from the world-renowned USA-based brand John Deere. The launch was held ceremonially at The View, Waters Edge recently.

The introduction of innovative technology from one of the world’s best brands, John Deere, was the emphasis for Singer Sri Lanka to bring down the best equipment to Sri Lanka’s existing agri machinery industry. 

Singer Sri Lanka currently markets two-wheel tractors and have been named as market leaders for the fourth year. With their current stance in the market and with being the No. 1 in the two-wheel tractor market, they only saw it fitting that they select from the best in global agri machinery technology and introduce it to the country.

The current market demand for agri machinery is big in Sri Lanka and this came as a timely initiative to introduce the 4WD tractor and fulfil the requirement of user-friendly, economical and innovative technology for its consumers. With Singer Sri Lanka’s expertise in this sector and with its established dealer network islandwide, it can leverage on this and ensure the availability of these products. 

Commenting on the recent launch, Singer Sri Lanka CEO Mahesh Wijewardene said: “With the trusted name that Singer Sri Lanka has, we wanted to take a step forward to provide our support towards enhancing the agriculture sector in Sri Lanka and the tie up with John Deere Agri equipment will be a win for both companies. We look forward to unveiling more products in this category in the long run in developing the agriculture sector.”  

Three John Deere models were introduced at the launch, the 3036E, 5045D and 5047D with a horsepower of 36, 47 and 45 respectively. Key features include power steering, powerful hydraulics system and a high lifting capacity safety bar among other things. 

Both the 3036E and 5045D are available on 4-wheel drive only whereas the 5047D comes as a 2-wheel drive which can be switched into a 4WD. With the purchase of one of these models is a 42 blade rotovator which comes free with it. Other accessories such as disk ploughs, tine tillers and front loaders can be purchased separately as well and easily incorporated into these tractors. 

Giving his insight about the new unveiling, Singer Sri Lanka Marketing Director Kumar Samarasinghe said: “We are delighted to have one of the world’s best global brands such as John Deere on board with Singer Sri Lanka and we can guarantee our consumers will receive the best of equipment incorporating user-friendly tech specifications that would enable them to achieve maximum outcome.”   

Pix by Chamila Karunarathne