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Crysbro, a pioneer in Sri Lanka’s poultry industry, is geared up to launch Sri Lanka’s first-ever alternative energy system fuelled by litter briquettes, which are generated from compressed chicken litter. This innovative concept is predicted to be a concrete solution for environmental pollution caused by unsystematic disposal of chicken litter as well as logging for firewood.
Commenting on the upcoming project Fortune Agro Industries Ltd., Engineer Lalith Bandara said: “At Fortune Agro Industries, we highly believe that food quality and safety, innovative technology and sustainability are the key pillars to a successful approach towards conserving the environment around us. Disposing unwanted chicken parts and litter has been a burden over the last few years for the local poultry industry and a much discussed issue among different stakeholders. In that context, Fortune Agro Industries will be Sri Lanka’s first feed mill to introduce an alternative green source of energy which will be generated by reusing unwanted chicken parts.”
“We believe that this is a strategic approach taken by the company towards being a responsible poultry player in the industry. Given that the ground plans are already completed for the chicken briquette project and ready to kick-start, we are proud to announce that Sri Lankan poultry industry will be 100% eco-friendly by early next year,” Bandara commented further.
Moreover, Crysbro commemorated World Environment Day on 5 June by distributing 125 plants among employees in 11 business locations. Best employees of each business location were given the opportunity of planting 100 mahogany and 25 mango plants within the factory premises.
The plant distribution commenced under the concept of ‘Haritha Sathkaraya’, which was conducted parallel to the eco-initiative introduced by Crysbro. The intention of this initiative was to encourage the entire employee base to become accustomed to an eco-friendly corporate system and be committed towards company’s environmental protection policy.
Furthermore, ‘Haritha Sathkaraya Green award’ was initially presented to Galgamuwa Farm at the Crysbro Annual Awards Night 2017.
“We believe that this newly introduced accolade will further inspire our employees to adhere to the company’s eco-initiatives and be proud of the fact that their contributions are focused towards the betterment of our environment,” Fortune Agro Industries Group HR and Administration Manager Ranjana Mahindasiri stated.
Similarly, Crysbro is also the only chicken producer in Sri Lanka to be awarded with the ISO 14001 certificate for environmental safety management, which is the international standard that confirms the utilisation of effective environmental management systems at CRYSBRO.
Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, Crysbro has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills. This thriving
‘Farm-to-Fork’ concept has been at the core of our success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.