Thailand targets 10% growth in tourism revenues in 2020

The Tourism Authority of Thailand (TAT) announced this week that it is aiming to boost tourism revenues by 10%, over the projection for this year, in 2020.

For the domestic market, TAT says that it will categorise customers into various segments such as, Gen X, Gen Y, family and millennial family, silver age, lady, first jobber, multi-gen, and corporate.

In foreign markets, TAT will focus on middle-upper income groups (Go High) and what it calls ‘specific quality markets’. It will also seek first-time visitors in new markets and in the long-standing source markets (Go New Customer) and try to balance out the seasonality factor by generating more demand in the “Green Season” (Go Low).

Emerging trends such as, homestays, walking streets and local cuisine (Go Local) will also be promoted, while TAT will look at how best to use new digital technology to reach potential customers (Go Digital).

TAT’’s core communication marketing theme will remain “Open to the New Shades”.

“With the positive outcome in 2018, Thai tourism has clearly succeeded in fulfilling its mandate,” said TAT Governor, Yuthasak Supasorn. “We will work even harder to maintain our brand image, preserve our competitive advantages, and ensure that the socio-economic benefits of international and domestic tourism are spread right across the country.”