Sri Lanka at Montreal International Tourism and Travel Show 2017

The Sri Lanka High Commission in Ottawa, Canada participated at the 29th Edition of the International Tourism and Travel Show which was held in Montreal, Canada from 20 to 22 October. This is the second consecutive year the Mission represented Sri Lanka at this Show in collaboration with the Sri Lanka Tourism Promotion Bureau and the Sri Lanka Tea Board. Over 100 countries were represented at the event through their tourism offices, tour operators or travel agents and 34,200 visitors came to the Show in order to explore travel options, discover new destinations and seek expert advice. 

During the event, all visitors to the Sri Lanka booth were provided with maps, brochures in French and English and complementary Ceylon Tea. The Sri Lanka stall showcased tourist attractions, illustrating the rich cultural heritage, beautiful landscapes, wildlife and Ceylon Tea, providing a good opportunity for visitors to get a glimpse of what Sri Lanka has to offer.

The visitors to the Sri Lanka booth were impressed with the beauty of Sri Lanka and many, including those who had previously visited Sri Lanka, expressed interest in visiting Sri Lanka again on their next overseas holiday.

Around 50,087 Canadian tourists visited Sri Lanka in 2016 which was coincidently the first time Sri Lanka participated in the International Tourism and Travel Show. According to the Annual Statistical Report of Sri Lanka Tourism Development Authority, in 2016 a 29% increase in the tourists’ arrivals from Canada to Sri Lanka was recorded. It is anticipated that Sri Lanka’s participation this year at the Show would further enhance Sri Lanka’s tourism potential in the Canadian market.

Mithila Perera, Judith Ellepola and Abdul Manan represented the Sri Lanka High Commission at this event, which was organised with the sponsorship and the support of the Sri Lanka Tourism Promotion Bureau.