Sri Lanka Tourism roadshows in Poland

The Sri Lanka Tourism Promotion Bureau (SLTPB), in association with the Embassy of Sri Lanka in Poland, organised Sri Lanka Tourism roadshows at the Sofitel Victoria Hotel in Warsaw on 14 May and at the Sheraton Grand Hotel in Krakow on 15 May.

SLTPB Director of Marketing Madubhani Perera led the Sri Lankan delegation, which consisted of 15 major travel and tour companies. The events were attended by the Sri Lankan Ambassador to the Republic of Poland Tissa Wijeratne, representatives of Polish Travel Association and major tour operators in Poland. The events were followed by B2B meetings between Sri Lankan travel and tour operators and their Polish counterparts.

The purpose of the roadshows was to highlight the variety of opportunities for tourism in Sri Lanka. It was also a chance to bring travel and tour operators from Sri Lanka and Poland together and encourage them to work towards the goal of enhancing tourism exchanges. 

The Sri Lanka Tourism roadshows are practical initiatives to strengthen bilateral cooperation in the tourism and hospitality sector. During the last few years, the number of Polish nationals travelling to Sri Lanka for tourism and business has increased. At present, the interest in and awareness of Sri Lanka continue to grow among the people of Poland.