Sri Lanka Tourism digital billboard advertising campaign kicks off in Australia

Sri Lanka Tourism Promotional Bureau with the assistance of Sri Lanka Missions in Australia has undertaken Digital Billboard Advertisement Campaign in Sydney and Melbourne.

The billboard advertisement campaign, starting from mid-March, will run for three months in Sydney and Melbourne, six locations in each city.

Sri Lanka has become one of the most preferred destinations among Australian travellers in the recent years.  Tourist arrivals from Australia also increased to 110,928 in 2018, registering 37% increase over the previous year.  Australia has now become sixth source market for Sri Lanka in 2018.

Sri Lanka is Australia’s closest true safari destination and Aussies are starting to take notice of that attraction. Places such as Yala National Park give Australian travellers a real wildlife experience at a fraction of the cost of heading to Africa. Sri Lanka’s stunning scenery and the beautiful train journey between Kandy and Ella is becoming popular among the Australian holiday makers. 

Sri Lanka Tourism Bureau has also planned a number of promotional activities with the assistance of Sri Lankan Missions in Australia to increase tourism arrivals to Sri Lanka.  Promotional activities planned for this year include FAM Tour for Australian Outbound Tour Operates in July, Sri Lanka Tourism Festival in Sydney and Melbourne in November/December 2019 and the Sri Lanka Travel Trade Roadshow in Australia.