Home / Travel / Tourism/ Promotional workshop in Stockholm for MICE travels to Sri Lanka

Promotional workshop in Stockholm for MICE travels to Sri Lanka

Comments / {{hitsCtrl.values.hits}} Views / Monday, 4 June 2018 00:00

An inspiring workshop in Stockholm on ‘Sri Lanka as a meeting- and conference destination for Swedish companies’ was arranged on 31 May, by Best of Sri Lanka in Sweden in cooperation with Aitken Spence Travels Ltd.

Leif I Ohlson founder of Best of Sri Lanka in Sweden and also Secretary General of Sweden-Sri Lanka Business Council briefed the participants about the Swedish MICE-market and Kapila Abeywardane from Aitken Spence Travels informed about the possibilities in Sri Lanka. The participants in the workshop shared their experiences from participating in conferences in Sri Lanka. There were also forthcoming visitors present who learnt more about Sri Lanka.

It was stated that 57% of companies with 20 employees or more take one or more trips abroad every year. The target group and most preferred party size is 30-60 delegates.

In 2016 Swedish delegates held congresses, conferences and conventions at a cost of more than 7 billion rupees – this just counting the bigger congresses and conferences. A Swedish delegate spends approximately 64,000 rupees per day. EU average is 44,000 rupees, which is 5 times more than the casual visitor. In 2016 the amount of conventions, congresses and conferences rose about 15% from 2015.

The growth rate of the Swedish economy/GDP is twice as high as the EU average. Employment rates are the highest in the EU. Government reforms have given the Swedish business industry more space to evolve and grow.

Swedish travelling habits

58% of Swedes go on more than one trip abroad every year. 99% of all Swedes have travelled abroad at some time in their life. The travelling is constantly increasing, in large part due to prices of travel decreasing. Swedish people also have a wish to discover new destinations. Reservations for long-haul flights with budget airlines have increased among Europeans by 29% over the past year.


Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Great ‘Gamperaliya’: A great novel made into a great film by a great director

Saturday, 23 June 2018

‘Gamperaliya’ (Changes in the Village/Changement au Village) was the third feature film made by ace director Lester James Peries. It was released on 20 December 1963.The film was based on the famous novel of the same name written by the doyen of

Thushani takes Todos to new heights

Saturday, 23 June 2018

Thushani Rodrigo has always amazed me. From the very first day I met her, I have been in awe of her strength, courage and grace and constantly impressed by her creativity. The discipline and commitment she brings to her work, her farsightedness and h

Confusion in Maldivian opposition is to Yameen’s advantage

Saturday, 23 June 2018

The ongoing confusion in the ranks of the Maldivian opposition, barely three months before the presidential election, works to the advantage of the incumbent President and candidate of the Progressive Party of the Maldives (PPM), Abdulla Yameen.

Implications of inward FDI on China: Lessons to be learnt

Saturday, 23 June 2018

China overtook the United States to become the largest trading nation in the world in 2014. China is the second largest economy in the world behind the United States and the largest exporter in the world. It is referred to as the factory of the world

Columnists More