Messe Berlin joins World Tourism Alliance

Messe Berlin, one of the world’s top trade fair and event organisers, has become a member of the World Tourism Alliance (WTA), a non-governmental, non-profit tourism organisation.

Established in China in 2017, the WTA has 182 members in 38 countries and regions.

“In this multi-layered world the WTA truly plays a unifying role in the drive for global cooperation and development in tourism,” said Dr. Martin Buck, Senior Vice President, Travel and Logistics Messe Berlin. “Its message of integration and cooperative dialogue has convinced us in the same way as leading tourism representatives, destinations and institutions around the world. As the World’s Leading Travel Trade Show we share this vision too.” WTA’s Secretary-General Liu Shijun, said, “We are very much honoured that Messe Berlin has joined WTA and confident that with its expertise and experience we can build a more competitive and responsible tourism industry for the benefit of all.”