Latest initiative by Tourism Alliance, ‘Love Sri Lanka Locals’ goes live!

Antyra Solutions Chairman and CEO Niranka T. Perera

Sri Lanka Tourism Alliance Co-Chair Shiromal Cooray

Sri Lanka Tourism Alliance Co-Chair Malik J. Fernando

Sri Lanka Tourism Alliance announced the launch of ‘Love Sri Lanka Locals’, a domestic tourism initiative to assist the industry during these unprecedented times. Silver Members of the Tourism Alliance are given the opportunity to feature their amazing resident offers on this platform developed by Tourism Alliance’s web and digital partner Antyra Solutions.

“With the country being closed for foreign visitors since 20 March, Sri Lankan hospitality and travel partners have had to rely solely on domestic travellers. Love Sri Lanka Locals connects accommodation providers with those eager to escape the confines of home following the lifting of the curfew. We host the offers on our platform and promote at no cost or commissions” said Sri Lanka Tourism Alliance Co-Chair Malik Fernando.

“With cash flows and margins severely impacted due to the ongoing COVID-19 pandemic, there has never been a more prudent time to focus on and drive the domestic tourism market. We hope that hoteliers and travel partners will take advantage of this timely initiative by listing their offers on Love Sri Lanka Locals for free,” said Sri Lanka Tourism Alliance Co-Chair Shiromal Cooray.

The website, locals.lovesrilanka.org, which is now live, features hundreds of amazing offers exclusively for domestic travellers, including romantic weekend getaways, family staycations, luxury boutique holidays and fun safari experiences among others. Sharing his views, Antyra Solutions Chairman and CEO Niranka T. Perera believes that with many unanswered questions surrounding the airport reopening and the outlook on international travel post-COVID-19, Sri Lankan hoteliers and travel partners will have to rely on the local market for a longer time than originally anticipated. In this context he believes the launch of ‘Love Sri Lanka Locals’ is a timely initiative by the Sri Lanka Tourism Alliance to support the travel and hospitality industry.    

The Tourism Alliance has ramped up its efforts to support the industry and will launch several other key initiatives shortly, such as the Alliance Jobs Portal, which will address a key industry requirement by offering Alliance members a comprehensive platform to recruit when normalcy returns. Membership of the Alliance is free and available to all businesses and individuals who are connected to Sri Lanka’s tourism industry. Visit srilankatourismalliance.com for more information.

The Sri Lanka Tourism Alliance is a free membership-based organisation formed after the 2019 Easter attacks, whose mission is to build a resilient and strong private sector that embraces international sustainable tourism best practices, and where tourism benefits are driven to communities and people across Sri Lanka at every level, working alongside existing industry associations.