Home / Travel / Tourism/ John urges industry to woo more Indian, Chinese MICE tourism

John urges industry to woo more Indian, Chinese MICE tourism

Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 12 September 2017 00:00

Tourim Ministry Secretary Esala Weerakoon,Tourism Development Minister John Amaratunga and SLCB Prema Cooray - Pic by Lasantha Kumara


By Charumini de Silva

Banking on the excellent air connectivity to India and China as the facilities to hold large-scale events in Sri Lanka are now in place, Tourism Development Minister John Amaratunga insisted on an aggressive marketing program to woo the Meetings, Incentives, Conventions and Exhibitions (MICE) market.

He said Prime Minister Ranil Wickremesinghe has agreed to provide the convention facility at Temple Trees for major travel events.

“The Prime Minister said the facility at Temple Trees can be used for mass scale tourism events. We have excellent air connectivity to India. Now we need to have an aggressive marketing program,” he told journalists on Friday.

Currently, SriLankan Airlines flies 127 times a week connecting major and sub cities in India, becoming the largest international airline in the country.

However, Amaratunga said it was very unfortunate that the number of arrivals from India is quite low. 

 “We have to work very hard to attract Indians to Sri Lanka. We should tap into the Indian wedding market. Not only India, we are also focusing on the Chinese market for weddings,” he stated.

Amaratunga stressed that 400 couples will visit Sri Lanka in December where a colourful ceremony will be held under the patronage of the President and Prime Minister.

“The facilities are there now to hold large-scale events, it is now a matter of attracting them with the right campaigns,” he added.

According to him, the Bora Community has also requested space to hold their annual conference, which will bring in around 25,000 people to Sri Lanka.

“The only problem we have right now is that our airport in Katunayake is congested. We have reached full capacity. But Mattala will be opened soon and some operations will be directed to Ratmalana too,” he added.



SL to host Indian tour operators outbound convention in Oct.

The Indian Association of Tour Operators (IATO), the national apex body of India’s tourism industry, will hold its Outbound Convention 2017 in Sri Lanka from 2-4 October.

The three-day summit, hosted by the Sri Lanka Convention Bureau (SLCB) in collaboration with IATO, is expected see 300-400 participants representing inbound tour operators, travel agents, hotel chains, airlines, media and other stakeholders in the tourism and hospitality industries from India. 

Tourism Development Minister John Amaratunga described the IATO Outbound Convention in Sri Lanka as a vote of confidence in the country’s rapidly developing tourism industry.

SLCB Chairman Prema Cooray said it is a great opportunity for the travel trade of Sri Lanka to meet with their counterparts from India and to cement their relationships further to strengthen this very important market.

Today the market has improved from 125,000 tourists in 2010 to 360,000 last year, while expecting the arrivals from the country to increase to 400,000 by the year-end.

“In my opinion, the Indian market has no borders. there is a lot of scope to expand. We can go towards a mark of perhaps one million tourists from India in the foreseeable future,” Cooray expressed.

IATO has a membership of over 1,600 from across the country. 

“With so many entities involved, the main advantage of the convention is the publicity and promotional activity created for Sri Lanka just by holding the event in the country,” he added.

Noting that close to 4,000 medical organisation representatives from India visited Sri Lanka recently, Cooray pointed out that the numbers that could come from the leisure and MICE segments were huge. (CDS)



Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Tamil actor Kamal Haasan stars in new role as political leader

Saturday, 24 February 2018

Srinivasan Kamal Haasan is one of India’s foremost film actors. Known popularly as Kamal, the talented and versatile thespian has not only excelled as an actor onscreen, but has successfully engaged in other cinematic spheres too. The multi-faceted

Yameen’s economic offensive to counter political adversity ahead of presidential poll

Saturday, 24 February 2018

The embattled Maldivian President Abdulla Yameen, who is facing intense political opposition both in and out of the country, hopes to win the September, 2018 presidential election using a combination of political belligerence and a strong economic pr

In the end, there was nothing

Saturday, 24 February 2018

Much more than a storm in a tea cup! To a non-discerning person, it all seemed like the final battle of the counter revolution. President Sirisena was up in smoke trying to oust Prime Minister Ranil Wickremesinghe for no articulated reason. He asked

Shouldn’t Govt. prevent parliamentary system from decay and destruction?

Friday, 23 February 2018

The wrong people teach us the best lessons. As a clever nation, we had always used our ballot and chased the wrong people

Columnists More