Digital billboard campaign to promote SL Tourism in Netherlands

Bill board campaigns at Utrecht

Billboard advertising at train stations

Digital Advertising

Sri Lanka Tourism Promotion Bureau (SLTPB) has launched a digital billboard campaign in The Netherlands for the period of September to November to showcase the attractions of Sri Lanka and promote and position it as a safe tourist destination in the minds of Dutch travellers. The digital billboards are placed in the most populated locations such as bus/metro/tram stops, train stations, supermarkets, pedestrian crossings, near the ATMs, bicycle rental places, side-walks, etc. in ‘Randstad’ cities considering the highest net reach.The ‘Randstad’ cities are the busiest metropolitan areas in the Netherlands including Amsterdam, Rotterdam, Den Haag, Utrecht, Leiden and Tilburg. Although the Netherlands has a population of almost 17 million, its metropolitan area called ‘Randstad’ has a population of 8.1 million.

Sri Lanka Tourism has identified the Netherlands as an emerging market from which 57,160 travellers were recorded as visitors to Sri Lanka for the year 2018. 

Promoting Sri Lanka as a travel destination