Friday Apr 19, 2024
Friday Apr 19, 2024
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The Cinnamon Future of Tourism Virtual Conference will be held on 11 May on the theme ‘Charting a Course for Sri Lanka’s Tourism Future’. 
The first-ever edition on its virtual platform (Facebook Live/MS Teams) will host renowned speakers known globally for their expertise in the industry – Special Advisor to the Secretary General and UNWTO Representative – CNN Travel Anita Mendiratta, E-Tourism Frontiers Expert – Post Crisis Recovery CEO Damian Cook, Twenty31 Consulting Inc. Partner and Toronto, Canada University of Hawaii’s Executive Development Institute Program School of Travel Industry Management Lecturer Oliver Martin, Minor Hotels CEO and Minor International Group CEO Dillip Rajakarier, Sri Lanka Tourism Development Authority and Sri Lanka Tourism Promotion Bureau Chairperson Kimarli Fernando and will be moderated by Cinnamon Hotels and Resorts Brand Marketing Head, John Keells Holdings Vice President and Cinnamon Life Mall CEO Dileep Mudadeniya.
The panellists will discuss and debate on the key areas such as, the impact of COVID-19 on the industry (locally, regionally and globally), possible timelines of crisis ending (with suggestions to rethink the strategic focus and framework of quality and contribution of leisure and business tourism to the country’s sustainable growth and community development), recovery options post-COVID-19 and growth projections, destination and property marketing post crisis and best practices adopted to overcome and navigate the current situation. Commenting on Cinnamon FOT 2020, Dileep Mudadeniya stated: “Global tourism may not return to its boom as quick as the virus spread across the world, however being prepared with a strategy to be resilient as a competitive advantage, with recovery and growth as a first priority once the virus is deemed contained is essential to move forward.
“This event will provide industry professionals and those who are passionate about business with the tools, tips, insights and understanding they require to take our tourism industry forward. We are a resilient nation that can achieve positive change and strive to overcome this crisis.”
Cinnamon Future of Tourism – Virtual Conference 2020 will be held on 11 May at 3.30 – 4.30 p.m. on virtual platforms – Facebook Live and MS Teams. Please register on www.futureoftourism.co or contact 71 7118111 for inquiries.
Cinnamon Future of Tourism 2020 is endorsed by United Nations World Tourism Organization and is in partnership with Xiteb as the Official Digital Partner.
