Home / Travel / Tourism/ Beyoncé helps Paris Louvre attract record visitor numbers

Beyoncé helps Paris Louvre attract record visitor numbers

Comments / {{hitsCtrl.values.hits}} Views / Monday, 7 January 2019 02:16


In this file photo taken on 2 October 2018, the Louvre Pyramid is illuminated in the night, prior to the Louis Vuitton Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris. - The world’s most popular museum, the Paris Louvre, received over 10 million visitors in 2018, a record which it partly attributed Thursday to a Beyonce video shot against the backdrop of the Mona Lisa and other famous works - AFP

PARIS, AFP: The world’s most popular museum, the Paris Louvre, received over 10 million visitors in 2018, a record which it partly attributed last week to a Beyoncé video shot against the backdrop of the Mona Lisa and other famous works. 

American singer-songwriter Beyoncé

Around 10.2 million people visited the museum last year, a 25% increase over 2017, which its president Jean-Luc Martinez also linked to a stunning tourism recovery in Paris after a slump caused by a spate of terror attacks. 

However, Martinez also gave some of the credit to pop power couple Beyoncé and Jay Z, who shot the video for their hit ‘Apeshit’ in the galleries of the former royal palace. 

The wildly popular clip, which has been viewed 147 million times on YouTube, went on to form the basis of a tour designed by the Louvre that takes in the 17 paintings and sculptures featured in the video. 

“The Beyoncé clip and the opening of the Louvre museum in Abu Dhabi had people around the world talking about the Louvre. And one of the consequences is this spectacular rebound in the visitor numbers in 2018,” Martinez told France Info radio. 

A 60 million euro revamp of its reception areas and ticketing system also helped the venerable museum, one of Paris’s best-known landmarks which was founded after the French Revolution, manage the influx. 

The overhaul was chiefly funded by an agreement between France and the oil-rich United Arab Emirates, where the Louvre opened an outpost in Abu Dhabi to great fanfare in November 2017. 

Chinese surge 

In 2017, the Louvre just edged the National Museum of China to remain the most-visited museum in the world with 8.1 million visitors compared to 8 million for the Beijing gallery and 7.3 million for the Metropolitan museum in New York. 

While the French remain the biggest patrons of the Louvre which is also home to the Venus de Milo, foreigners accounted for three-quarters of the intake. 

Nearly a million Chinese swept through the Louvre’s doors in 2018, making them the second biggest foreign visitor group after Americans, who numbered nearly 1.5 million. 

“It’s a huge leap,” Martinez told AFP, noting that five years ago the Chinese were not in the top five of foreign visitors. 

The record numbers cap a dramatic turnaround for the Louvre, which like other Paris landmarks had suffered the fallout of several major terror attacks that severely dented visitor numbers. 

The Louvre itself was targeted in one attack in February 2017, when an Egyptian man armed with machetes lunged at soldiers on patrol outside the facility. 

No visitors were hurt in the incident which saw police shoot the attacker, seriously injuring him.

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

A case for reviewing plantation management

Thursday, 23 May 2019

Last week, I elaborated on ‘Going Beyond Agronomic Research for Plantation Reform’ with the aim of beginning a conversation on the importance of non-agronomic research to understand the many problematic areas that plague the plantation sector, in

How are we doing in e-government?

Thursday, 23 May 2019

It is customary to assess some aspect of the performance of a country using a composite index such as the Ease of Doing Business Index or the Network Readiness Index. For government services, there is the e-Government Development Index (EGDI), issued

National introspection in the aftermath

Thursday, 23 May 2019

“The immediate task for the Government is to guaranty the safety and security of all innocent Muslims and prevent a recurrence of 1983 … One cannot eradicate one evil with another” – Anatomy of an Islamist Infamy (III), CT, 9 May. In this, th

Dhammika Perera an anti-establishment candidate

Thursday, 23 May 2019

During the holy Vesak weekend the phones were buzzing all over Sri Lanka over a story that appeared on a web page. The story said that Prime Minister Ranil Wickremesinghe had met with business tycoon Dhammika Perera whose business empire contribute

Columnists More