Amman SL Embassy organises road-show to promote Sri Lanka tourism

The Sri Lankan Embassy in Amman, Jordan organised a road-show alongside a spellbinding public performance of an array of Sri Lankan dances, performed by 12 members of Channa-Upuli Performing Arts Foundation, headed by globally-acclaimed Sri Lankan dancing virtuoso Kalashuri Channa Wijewardena. While this public performance was made to coincide with the 70th Independence Day of Sri Lanka, this road-show was primarily aimed at promoting Sri Lanka as a unique destination for Jordanian tourists. 

The awe-inspiring performances were held at TAJ Lifestyle Centre, the largest multi-purpose shopping complex in Amman, which thousands of upmarket shoppers frequent on a daily basis. Around 500 people, both young and old, flocked around the main foyer to witness this novel spectacle.

The spectacle kicked off with the Sri Lanka Ambassador to Jordan A. L. M. Lafeer lighting the traditional oil lamp and inviting on-lookers to light the lamp as well. It was a very new experience for Jordanians and they enthusiastically took part.

An introduction to Sri Lanka was given in both Arabic and English languages, along with a brief description of what Sri Lanka offers as a tourism destination.

Wijewardena had specifically choreographed the dance items so as to cater to Middle Eastern audiences, while upholding a distinct Sri Lankan touch. A large amount of promotional material was disseminated among onlookers along with Sri Lankan flags. The sounds of upcountry drums and cheers by onlookers resonated though the mall, which attracted more enthralled onlookers.  

Many of the onlookers came forward to dance with the dancing troupe. Several enthusiasts approached the Embassy staff to get more information about travelling to Sri Lanka at the end of the elegant event. 

The Ambassador’s wife, members of the Embassy staff, and members of the Sri Lankan community also participated. The Sri Lankan flag was seen proudly fluttering at all times during this event.

It is noteworthy to mention that the Mission organised this event single-handedly, and should there be forthcoming support from the Sri Lankan Tourist Board in the future, the mission could organise many such events of this nature that would undoubtedly benefit the tourism industry in Sri Lanka.