Home / TOP STORY/ Digital blitz to boost SL tourism

Digital blitz to boost SL tourism

Comments / {{hitsCtrl.values.hits}} Views / Thursday, 16 August 2018 00:55


By Chathuri Dissanayake

The long-awaited digital campaign for tourism got Cabinet nod this week with approval to awarding contracts for promotional work in three different countries. 

The Government this week approved awarding the contract for the digital promotional campaign to position Sri Lanka as a preferred destination in United Kingdom, Germany and France. 

Tourism Minister John Amaratunga, presenting a paper to Cabinet, said that as per Cabinet-appointed procurement committee recommen-dation,approval has been obtained to award the contract to run the promotional campaign in the United Kingdom to Digital Spring Ltd. for a cost of $ 703,480. The contract to run the promotional program in Germany has been awarded to Media Consulta International Holdings AG for a total cost of $697.770.92, while the campaign is to be carried out in France by Interface Tourism at a cost of $ 706,460. 

After the Sri Lanka Tourism Promotion Bureau (SLTPB) called for tenders to carry out a digital advertising campaign in five countries, India China, United Kingdom, Germany and France, recommendations were given by the Technical Evaluation Committee and the CAPC to award the country-specific tenders to five different companies.  According to selection, the tender for the Indianmarket was recommended to be awarded to Havas Media India Ltd. at a cost of $697,333.16, and China to Hylink Digital Solution Co. Ltd. at a price of $ 684,100. However, two appeals have been made by Crayons Communications regarding the selection of the CAPC for the Indian market, and Iconic China has raised objections to the selection made under the Chinese segment. The tender appeal board is yet to determine the final outcome of the tenders for the promotional campaign tender for both India and China. 


Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

East Container Terminal blunder: Learn from Chinese

Tuesday, 18 September 2018

Minister for Ports and Shipping Mahinda Samarasinghe informed the press in August that Cabinet has approved the development of East Container Terminal (ECT) of Colombo Port by the Ports Authority. According to approval: nPorts Authority would develop

President Sirisena, playing with fire, must take note that smoke will get into his eyes

Tuesday, 18 September 2018

Penchant for playing with fire President Gamaralalage Sirisena has always had a penchant for playing with fire. He did fire-play at the local government elections when he made a disastrous U-turn and went round country blasting the party and its lea

Response to claims that Sri Lanka was in a ‘debt trap’ in 2014 due to ‘Chinese loans’

Monday, 17 September 2018

Several Western analysts have carried out a relentless media campaign in keeping with their own geopolitical agenda, to suggest that China was luring Sri Lanka into a carefully engineered debt trap.

Understanding the debt trap: Nothing but simple arithmetic

Monday, 17 September 2018

Prime Minister Ranil Wickremesinghe, speaking recently at the World Economic Forum in Vietnam, denied that Sri Lanka was in danger of spiralling into a debt trap from excessive Chinese borrowings

Columnists More