Home / TOP STORY/ Digital blitz to boost SL tourism

Digital blitz to boost SL tourism


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 16 August 2018 00:55


 

By Chathuri Dissanayake

The long-awaited digital campaign for tourism got Cabinet nod this week with approval to awarding contracts for promotional work in three different countries. 

The Government this week approved awarding the contract for the digital promotional campaign to position Sri Lanka as a preferred destination in United Kingdom, Germany and France. 

Tourism Minister John Amaratunga, presenting a paper to Cabinet, said that as per Cabinet-appointed procurement committee recommen-dation,approval has been obtained to award the contract to run the promotional campaign in the United Kingdom to Digital Spring Ltd. for a cost of $ 703,480. The contract to run the promotional program in Germany has been awarded to Media Consulta International Holdings AG for a total cost of $697.770.92, while the campaign is to be carried out in France by Interface Tourism at a cost of $ 706,460. 

After the Sri Lanka Tourism Promotion Bureau (SLTPB) called for tenders to carry out a digital advertising campaign in five countries, India China, United Kingdom, Germany and France, recommendations were given by the Technical Evaluation Committee and the CAPC to award the country-specific tenders to five different companies.  According to selection, the tender for the Indianmarket was recommended to be awarded to Havas Media India Ltd. at a cost of $697,333.16, and China to Hylink Digital Solution Co. Ltd. at a price of $ 684,100. However, two appeals have been made by Crayons Communications regarding the selection of the CAPC for the Indian market, and Iconic China has raised objections to the selection made under the Chinese segment. The tender appeal board is yet to determine the final outcome of the tenders for the promotional campaign tender for both India and China. 

 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Constitutional paradox: There is no such thing called Election Commission

Wednesday, 14 November 2018

Our Constitution, which was certified by Parliament on 31 August 1978, has 19 amendments; the First Amendment to the Constitution was certified by the Speaker in the same year on 20 November. By the end of 1988, there had been 14 amendments made to t


‘So Sri Lanka’ – upgrade staff, processes, infrastructure at BIA arrivals to be world’s best!

Wednesday, 14 November 2018

24 October, time 12:47 p.m., place – my residence in Colombo My phone buzzes with a WhatsApp message from my old colleague Prasad Fernanado now with Saudi British Bank in Saudi. I am thrilled to see the message ‘Sri Lanka top country for travel i


Qatar crisis: From the Sri Lankans’ point of view

Wednesday, 14 November 2018

The aim of this article is to examine the Saudi blockade over Qatar and its impact in the past 17 months on the country. A special focus will be given to the Sri Lankan workers who have been living in Qatar for the past two decades. The reason why th


The reality of Sri Lanka – household end!

Wednesday, 14 November 2018

Whilst Sri Lanka is debating what is right and wrong on the governance of the country, the Sri Lankan household is falling part due to escalating costs, as per the latest data released by respected research agency Nielsen. For the seventh quarter in


Columnists More