Micromax enters Maldives; to launch 9 handsets

New Delhi: As part of aggressive global expansion strategy, cellphone maker Micromax Informatics Ltd., last week announced its foray into Maldivian telecom space.

The company will launch nine mobile phones priced competitively between 425 MVR to 4,500 MVR.

These include feature-rich mobile phones with dual SIM, utility phones, QWERTY chat-phones, music-touch phones and Android based smartphones.

“Through an exclusive partnership with Sense Wood Maldives, Micromax will make the handsets available through all leading outlets across the country, reaching out to the market with 150 per cent mobile penetration,” the firm said in a statement.

With this launch, Micromax will become the first company to have a mobile phone distribution network in Maldives. It will also be the first company to have exclusive service centres in the country.

The company will offer six months warranty on all phones in the country.

In order to attain positioning and to enhance brand visibility in the territory, Micromax aims to undertake a 360 degree branding exercise and focus will be on activities like, store branding, merchandisers in key retails and channel marketing, the statement added.

Micromax has domestic offices across India, and global presence in Hong Kong, Bangladesh, Nepal, Sri Lanka, the UAE and Brazil.