Home / Technology/ Google Now comes to iPhone, challenging Siri

Google Now comes to iPhone, challenging Siri


Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 30 April 2013 00:29


Reuters: Google Inc is bringing its Google Now technology to the iPhone, where it will compete head-on with Apple Inc’s Siri to serve as the primary service that smartphone users rely on to get everything from weather updates to traffic forecasts.



Google Now, which made its debut last year on mobile devices powered by Google’s Android operating system, will be available as a feature in the new version of the Google Search app for iPhones and iPads starting on Monday.

Personal assistant technology such as Apple’s Siri, Google Now and products created by various start-up companies aspire to play what could become a critical role on smartphones by helping users with daily chores such as looking up information on the Web, handling calendar appointments and managing travel plans.

Some analysts believe Apple’s Siri, which comes pre-loaded on iPhones and iPads, represents a growing threat to Google, the world’s No. 1 search engine. The information that Siri provides on common topics such as sports scores and nearby restaurants reduces the need to visit Google’s search engine, the analysts say.

Johanna Wright, Google’s vice president of Search and Assist for Mobile, described Google Now as the next phase in the evolution of search, in which answers are served up without a user needing to type in a query.

The technology taps into Google’s various online services, from Web search to personal Gmail email and Google Calendar entries, to deliver relevant information throughout the day in pop-up windows that Google refers to as “cards.” By accessing an email with a flight itinerary, for example, Google Now can automatically remind a traveler about an upcoming trip and suggest the best time to leave for the airport based on current traffic conditions.

Unlike the Android version of Google Now, in which users can swipe the phone’s homescreen to quickly access the pop-up cards, the version for Apple’s iOS will only display these cards when a user has opened the Google Search app.

The smartphone has emerged as a key battleground between Google and Apple as consumers increasingly access the Web with mobile devices instead of personal computers.

In September, Apple replaced the Google Maps app that once came pre-loaded on iPhones with a new maps app that Apple created in-house. The Apple maps service contained embarrassing errors, drawing fierce criticism from consumers and reviewers and forcing Apple Chief Executive Tim Cook to offer a public apology.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

In the desert of Tamil films, actor Sivaji Ganesan was an oasis

Saturday, 22 September 2018

‘Indian Film,’ first published in 1963 and co-authored by former Columbia University Professor Erik Barnouw and his student Dr. Subrahmanyam Krishnaswamy, is considered a seminal study of the evolution and growth of Indian cinema. The book is cit


Imran may turn blind eye to blasphemy law and persecution of Ahmadiyyas

Saturday, 22 September 2018

There are clear signs that Pakistan’s freshly minted Prime Minister, Imran Khan, will make a sincere effort to reduce corruption and maladministration in the domestic sphere. In foreign affairs he is likely to make a brave attempt to mend fences wi


The rate of exchange, capital flight and the Central Bank

Friday, 21 September 2018

The Central Bank (CBSL) exists for the sole purpose of price stability. Its controls on the financial system and monetary policy exist to maintain price stability. As put forth many times by the Governor, the failing of the CBSL to control inflation


Red flag over the Sri Lankan Navy

Friday, 21 September 2018

Shocking story Rusiripala, a former banker in Sri Lanka, who has taken to writing in Daily FT, is perturbed by the red flag I have raised (Daily FT article 18 September) over the shocking charge that our Navy had operated a ransom gang that had abduc


Columnists More