Home / Technology/ Google launches Android One, phones; to be priced at around $105

Google launches Android One, phones; to be priced at around $105


Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 16 September 2014 00:01


Reuters: Google Inc in India on Monday launched the first smartphones under its Android One project, pricing them at around INR 6,399 rupees ($ 105) to capture the low-cost segment of the world’s fastest growing smartphone market. The Mountain View-Based company tied up with Indian mobile players Micromax, Karbonn and Spice Mobiles to launch the affordable phones, which are powered by its operating system and aimed at emerging markets. After launching in India, Google said it plans to expand Android One to Indonesia, Philippines and other South Asian countries by the end of 2014 and in more countries in 2015. Google outlined the pricing and expansion details in a marketing document seen by Reuters. The company is due to host an official media event later on Monday. India is seen as a lucrative market for low-cost smartphones because many people are buying the devices for the first time. Just 10% of India’s population currently owns a smartphone, brokerage Nomura said in a recent research note, and that figure is likely to double over the next four years. Google, however, is not the only company jostling for a share of the Indian market. There are at least 80 smartphone brands in India and analysts say the Android One phones must offer customers more than just affordability if it wants to compete with similarly priced devices made by Samsung Electronics Co Ltd (005930.KS), Motorola and China’s Xiaomi. “The initial pricing never sticks but it’ll be tough for them to compete if they don’t come down further,” said Neil Shah, research director for devices and ecosystems at Hong Kong-based technology research agency Counterpoint Research. In June, Google had announced the launch of the Android One project, which aims to boost demand for low-end Android smartphones by vastly improving their quality. Currently, many cheap emerging market smartphones run different and somewhat customised versions of the Android operating system, which along with the many variations in hardware make apps on those phones prone to glitches.

Share This Article


COMMENTS

Today's Columnists

Jacqueline Fernandez: Scintillating jewel of Sri Lanka

Saturday, 16 December 2017

‘Spotlight’ shines again after many weeks to focus on a luminous Sri Lankan star of Sri Lanka who has been illuminating the Hindi cinematic firmament for several years.


Spotlight on Franco-German Human Rights Award winner, Sri Lanka’s Shreen Saroor

Saturday, 16 December 2017

Noted Sri Lankan human rights campaigner Shreen Abdul Saroor received the Franco-German Human Rights Award at a ceremony on Monday in the presence of Minister of Finance and Media Mangala Samaraweera and the German Ambassador to Sri Lanka Jörn Rohde


Thoughts on the Budget and what comes next

Friday, 15 December 2017

The recent Budget definitely improves on previous budgets. It is a promising debut for Mangala Samaraweera, the new Finance Minister. He sees...


2017 a decisive year; what’s in store for 2018?

Friday, 15 December 2017

‘Creating a Shared Future in a Fractured World’ is be the goal of the World Bank and the IMF in 2018. In the last 12 months the global...


Columnists More