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AATSL Telesoft launches fresh brand perspective Axionent


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ATSL Telesoft, a member of the Access Group of Companies engaged in the industries of technology and software launched its fresh brand perspective – Axionent Inc. to internal stakeholders at a landmark tech rendition of the Master Chef concept at Garton’s Ark Nawala.

The event patronised by members of the management of the Access Group, the ATSL Telesoft team and other internal stakeholders took place at the Garton’s Ark with a feature spectacle cook-off in Master Chef style. Coinciding with the team outing, the fresh brand perspective, the result of an on-going rebranding effort was introduced to the gathering by Access International Director Shamal Perera.

The rebranding initiative was part of a broader broad-basing effort that line the company up for entry to the global market with a clear view of the highly sophisticated Western markets including the USA. At the cusp of culminating both endeavours, Telesoft looks to launch its new brand identity – Axionent Inc.

True to its competencies of innovation, unrelenting change and future-ready thinking, Axionent designed the Master Chef segment of the brand launch with the incorporation of gamification related concepts, meshed with HR best practices for engagement. 

“On the business end, Axionent is currently engaged in a rapid expansion to global markets. The move to embrace the daunting challenge of competing in the highly dynamic technology industry is in line with the confidence placed in the local IT industry by the governing policy, the business fraternity and the Access Group of Companies,” commented Access International Manager HR Leisha Ferdinando.

“Gamification and team building is key to deliver a better product to the end customer. This will not only be at the heart of our projects, but a key feature in some of our innovative solutions going forward,” said Axionent Project Manager Hasini Nagahawatte. 

On the business end, Axionent is currently engaged in a rapid expansion to global markets, spearheaded by a move to broad-base in the USA. The move to embrace the daunting challenge of competing in the highly dynamic American technology industry is in line with the confidence placed in the local IT industry by the governing policy, the business fraternity and the Access Group of Companies. 

“Access Group continues to look at new ventures, especially in thriving business sectors. The growth potential and the opportunities in the tech industry are immense. As a group of companies, we plan on continuing to innovate and be at the cutting edge of the Tech industry. We believe that the launch of Axionent will help us position ourselves as a leader in the tech space locally and overseas,” commented Access International Director Shamal Perera.

The launch to internal stakeholders looks ahead to the hard launch of the fresh brand perspective as well as the roadmap for the future to external stakeholders scheduled to be hosted in early January, 2018. The launch of a number of new products is also in the pipeline alongside the name-mention of the major projects that Axionent will engage in the USA.

“Change is inevitable and constant, especially in our industry. Mobile transactions space is growing, be it monetary or nonmonetary. With the expected growth in cashless and even further card-less economies comes the opportunity to innovate for tech companies. Our technology experience in this space will undoubtedly help us to step up and seize these opportunities. The rebranding of the company and the launch of Axionent will complement this effort. This will help us position ourselves in global markets as well,” stated Axionent Director and COO Sampath Paranavitane.

Axionent Inc is the fresh brand perspective of ATSL Telesoft, adopted with the global market in view of its rapid plans for expansion and exponential growth.

ATSL Telesoft has been engaged in the Mobile & NFC enabled transaction technology space of Sri Lanka for nearly a decade with a number of island-wide software implementations to its name. A member of the Access Group, the company has pioneered through innovative solutions in a number of industries including Electronic Ticketing in the Toll and Transportation sectors, financial services, Loyalty & Customer Experience technology space.


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