George Steuart Teas joins CH17 Loyalty network for Nuwara Eliya Golf Club cardholders

George Steuart Teas, known as the ‘Original Ceylon Tea People’, is now being offered exclusively to NEGC membership through the loyalty program managed by CH17 Loyalty.

Following discussions CH17 CEO Jumar Preena had with GS Consumer CEO Paddy Weerasekera recently it was decided to open its doors at the Town House Tea Lounge, Liberty Arcade for the current membership of the club who hold a newly-designed multi-facility membership card.

Cardholders are entitled to a handsome discount on all products offered at the Town House which includes Ceylon black teas, fruity teas, herbal teas and green teas in wooden boxes, metal caddies and foil packs as well as an array of gift tea marketed by GS Teas. 

“Today our brand is very popular among regular tea drinkers locally and we are also proud to say that we export our tea to over 50 countries. We have seen our tea being bought as corporate gifts, those who fly overseas on business tours, corporate meetings and as gifts for friends and family living abroad to offer them with the finest of Sri Lankan Tea,” Weerasekera remarked. 

At Town House customers are not only able to taste a wide selection of teas but can also purchase a range of teas, some of which are not available at regular outlets. Customers can physically examine the many varieties of tea for its textures, aromas and even taste a sample of the tea they are interested in.  There is also a Tea Tasting Experience where interested customers can come and experience the artistry of tea. The 20-minute session will include the history, understanding of the regions, grading, brewing a perfect cup of tea and actually tasting different grades and types of tea. It will be delivered by experienced tea sommeliers and can be booked in advance. These sessions at the moment are offered free for groups and have to be booked in advance. Anyone who partakes in this experience is guaranteed to be tantalised.He also stated that his company was pleased to be associated with the Nuwara Eliya Gold Club as the two brands were legendary names in their respective fields. “I must thank CH17 Loyalty and its CEO Jumar Preena in particular for connecting the two iconic brands together which will auger well for both,” Weerasekera asserted. NEGC recently signed up with CH17 Loyalty to bring in several value additions to the club membership card including the services of MasterCard International.

“We continue to develop strategic business relationships between brands and communities through our loyalty concepts that are unique and an out-of-the-box approach,” Jumar said.