Comments /
{{hitsCtrl.values.hits}} Views / Friday, 9 March 2018 00:00Roy-Tho reflections
As your age scoreboard accelerates towards that elusive century and knowing very well that ‘Duckworth & Lewis’ can come into play any time, one tends to enjoy the Roy-Tho even more with every passing year!
Psychologists have long told us, there is a ‘child’ within each of us, that if unleashed can spur innovation and creativity. Of course, some of us are more spontaneous in expressing this and what better occasion than the ‘The Big Match’? And there are those, conditioned by decades of stiff corporate life and taking themselves so seriously, find it difficult to let loose and have fun.
In this article, I go back and examine some of my writings on the Royal-Thomian and what we can learn from it, not just the fun!
“Too many people die at 30 and are buried at 80” – Robin Sharma
Only a handful of Sri Lankan companies have been in existence for over 100 years. However, for 139 consecutive years, the Royal-Thomian has been played, including through two world wars. What can businesses and brands learn from the experience of the Royal-Thomian?
“Strategies are okayed in boardroom that even a child would say is bound to fail. But there is never a ‘child’ in a boardroom” – Tom Peters
Talk to any Millennial and they will hail the concept of social networking (conceptually I agree) and toutthat the likes of Facebook and LinkedIn are the ones who invented this (which I disagree). The concept of social networking (in its different forms of manifestations) did exist for centuries, however what I am about to discuss today is a social networking brand that was invented 139 years ago, still going strong and arguably unparalleled by whatever measures of brand equity you may decide to use.
The Royal-Thomian as a brand provides many learnings for today’s marketers and even sets a benchmark of brand strength that many of today’s brands should aspire to. Here are the learnings and reasons why:
For those of you not part of this brand, I do apologise if my passion for the brand got the better of me, but it does not take away the strong learnings.
I am looking forward to three days of pure brand indulgence! Now it’s time to enjoy the ‘power’ of fun!
“Be yourself; everyone else is already taken” – Oscar Wilde.
(The writer is CEO of MTI Consulting.)
1. All comments will be moderated by the Daily FT Web Editor.
2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.
3. We may remove hyperlinks within comments.
4. Kindly use a genuine email ID and provide your name.
5. Spamming the comments section under different user names may result in being blacklisted.
Monday, 18 February 2019
That coach who repeatedly slapped a boy under his care has generated a storm of controversy on social media. On one side are aunties, bleeding hearts, civil rights champions et al who are outraged or at the very least shocked or surprised. On the oth
Monday, 18 February 2019
Strong message in the Sri Lanka Development Update 2019 Sri Lanka Development Update for 2019 was released by the World Bank last week. This document contains a review by the bank’s residential staff of the present state of the country’s economy
Monday, 18 February 2019
The matters referred to in the article under this title published in the Daily FT (15 February) are spotlighted in more detail under this scrutiny. While the general attention of the public remains more focused on recently arrested underworld kingpin
Monday, 18 February 2019
Minister Wijeyadasa Rajapakshe (WR) has joined President Sirisena’s reckless verbal onslaught on the Constitutional Council (CC) that was set up by the 19th Amendment (Daily Mirror 15 February). I use “verbal onslaught” intentionally since, as