Home / Shipping / Aviation/ Maersk announces new brand

Maersk announces new brand


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 26 September 2018 00:00

Facebook

Maersk has announced it will combine its intra-regional brands MCC, Sealand and Seago Line into one unified brand name, Sealand – A Maersk Company.

According to a statement, Maersk, the biggest container line in the world, is rebranding the lines to simplify its marketing and investment operations.

Sealand – A Maersk Company will continue to operate independently from the rest of the company. Its current structure of three teams, in three locations, reporting to their regional CEO will remain unchanged. The rebranding will be effective from 1 October.

The news comes after Maersk adjusted its surcharge policy to help find the upcoming 2020 IMO rules on sulphur emissions, which have been heavily criticised by the British International Freight Association (BIFA).

Speaking about the rebranding, Soren Castbak, Seago Line CEO and future CEO of Sealan Europe and Mediterranean – A Maersk Company, said: “Our customers will continue doing business with the same dedicated, experienced and passionate people in our local offices, as we continue with our current regional setup.

“We will further build tailored local solutions for customers while leveraging the scale and stability of the wider Maersk business.  

“Customers have rewarded us with consistent growth at three times the pace of the market and now we have an opportunity to build upon the successes, while defining a clearer and stronger regional value proposition.”

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Wounding the social psyche

Friday, 19 April 2019

In this article, I intend to discuss the serious wounds inflicted on the psyche of Sri Lankan society, which have not received adequate attention, but need immediate cure, for they might develop into a dangerous cancer if not treated without further


No more stones to break Sri Lankan bones

Friday, 19 April 2019

Trial by fire is not a new ordeal to Christian community. It predates Notre Dame and Nazism by millennia. In fact, a decade or so before Nero torched believers to light Roman avenues, Jewish religious leaders put Jesus-followers to the test as the Ch


What 5G could be to Game of Thrones (and vice versa)

Friday, 19 April 2019

We will be hearing a lot about these two seemingly unrelated topics this month. In a hurriedly but meticulously organised event, Dialog Axiata recently demonstrated 5G applications for the first time in South Asia. 5G will be commercially available


On time – Only for a week! A must-change!

Thursday, 18 April 2019

We are in April and the month where we witness the declaration of a new year as per our traditional practice. It is that period of time when a huge majority of our population, which certainly can be counted in millions, intends to act in unison and q


Columnists More