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The Vega team hands over the car to Maersk. From left: CodeGen President – Sales and Marketing Bharat Patel, Maersk Lanka Sales Manager Randima Krishnaratne, Vega Innovations Director and Co-founder Beshan Kulapala, Maersk Lanka Country Manager Siddharth Iyer, and CodenGen President – Legal and operations, Kusal Subasinghe
Maersk container getting loaded on vessel at port in Colombo
A.P. Moller – Maersk, the integrated container logistics company, has embarked on a journey that covers the end-to-end logistics of first-ever Sri Lankan made electric supercar Vega EVX that will be unveiled at the Geneva Motor Show 2020 later this year in March.
The car built in Colombo, started its journey from the Vega Innovations workshop in the heart of the city and is currently en route Port Rotterdam in the Netherlands from where it will continue all the way to Geneva, Switzerland.
Maersk, with a legacy as a conglomerate within transport and energy, is transforming to become an integrated container logistics company. From operating eight different divisions with a big corporate layer on top, Maersk is now being organised as one company with one frontline organisation for Ocean and Logistics and Services businesses which cover all the elements of entire logistical chain.
As part of its end-to-end integrated logistics offerings, Maersk aims to provide logistics on landside in addition to ocean which includes various aspects such as road and rail transportation, documentation, insurances among a lot of other products. Realising this strategy, Maersk Lanka took up the requirements set out by Vega Innovations wherein their electric supercar had to be transported from the workshop it was built in to the exhibition centre in Geneva and back.
As a part of the solution, Maersk Lanka’s team will manage the entire product journey including Booking Management, Intermodal and Ocean transportation for landside and waterside movement, Warehousing, Customs House Brokerage and regulatory documentation, Value Protect (cargo protection from logistics-related risks), labour management for loading and unloading, as well as third party insurance.
With such a unique proposition, Maersk offers its customer the experience of simplifying their logistics by being a single company to deal with for the entire journey of its cargo as well as its reverse logistics. Furthermore, the solution will help the manufacturer in streamlining its overall logistics through the entire journey, cutting down several intermediaries, ensuring safety of cargo and expediting of backend processes.
Maersk Lanka Country Manager Siddharth Iyer said: “We are pleased to enable the entire journey of the supercar through our integrated end-to-end logistic offerings. Our aim is always to reduce the infrastructure and operational issues for our customers and simplify logistics for them, thereby also reducing the overall cost for the shippers.
“This project will further help open several new opportunities for simplifying special cargo deliveries across Sri Lanka, South Asia and even globally. I am extremely proud that we are now delivering solutions that are embedded with our core strategy.”
Commenting on opting Maersk as their logistics partner, CodeGen Group CEO and Vega Innovations Founder Harsha Subasinghe said: “Shipping of a high-value supercar involves various logistical challenges. It requires a full-service solution with one point of contact from beginning to end to increase the efficiency and lower the workload.
“Vega EVX is a result of six years of determination of a steadfast team and we are truly relaxed to have found a reliable and trusted end-to-end logistics partner in Maersk to execute this project. The entire journey is being supervised with dedicated teams that constantly monitor our cargo giving full visibility into real-time tracking and this really gives us peace of mind.” The Vega EVX is powered by a 40 kWh, 540 V liquid-cooled battery pack which puts out 804 hp peak power and 760 Nm peak torque and gets an estimated driving range of 250 km. The supercar reportedly does zero to 100 kmph in just 3.1 seconds.
Vega EVX being transported to container yard on flatbed truck by Maersk
Vega EVX getting loaded in a Maersk container
