Columnists

Why the 150-year party for Ceylon Tea?

Views - 3191 Thursday, 13 July 2017 00:00

 The estate workers were not involved in last week’s tea party, nor for that matter were the tea planters who burned the midnight oil to make this turnaround a success story which does not hold in good stead for the industry – Pic


Modi mantra might help in marketing Sri Lanka

Views - 2496 Wednesday, 5 July 2017 00:00

While the US President continues to agitate the world with his out-of-the-box decisions that have resulted in his approval rating dropping to a low of 36%, Indian President Narendra Modi gave him a bear hub which sure shook the world.  Know


ICC cricketing lessons for Sri Lankan economy

Views - 2714 Tuesday, 27 June 2017 00:00

     It has been proven over time how sports strategies can be used by many other disciplines. An eagerly anticipated event on the cricketing calendar was the ICC Champions Trophy. An underdog in terms of its rank we


SL business leaders: Focus on emotional maturity

Views - 2902 Tuesday, 20 June 2017 00:00

  Rough 2017 When the new Government came into power two years back, the private sector was upbeat on the future. But sadly, we see the country losing its competitiveness on exports, tourism and FDIs due to poor policy deci


Political marketing gone wrong – Lesson for SL

Views - 2799 Tuesday, 13 June 2017 00:02

We have seen the world going crazy on some of the decisions that have been taken by the most powerful seat in the world – the President of the United States. Starting from the initial travel ban decision that created an uproar from the Musli


What is happening to brand Sri Lanka?

Views - 4725 Tuesday, 30 May 2017 00:07

It’s strange but brand Sri Lanka has been under attack for the last two years. Overall exports have declined by 5% in 2015, then again by 2% in 2016. The total FDIs have declined in 2016 in the midst of the global pool expanding, which does


Lessons from the war with LTTE after 8 years: Implications for the Government

Views - 3979 Tuesday, 23 May 2017 00:00

 War and business have many similarities. The issue is to have marketing-oriented policies     On 19 May we celebrated eight years since the cessation of hostilities with the LTTE. My mind goes back to the ti


Paradise threatened; 11.1% GDP contribution by tourism

Views - 4317 Tuesday, 16 May 2017 00:01

    Over the weekend I was honoured to listen to my teacher from Harvard, Professor Matt Andrew’s lecture to the Masters in tourism students of Colombo University. He voiced that if not for the tourism industry Sri


SOV = SOM = Share of market

Views - 5090 Thursday, 4 May 2017 00:08

  In marketing, we work on a model that if we increase the Share of Voice (SOV) in the market place by increasing the marketing spend, it will have a direct link to the Share of Mind (SOM) of the target consumer grou


10 key challenges for an MBA CEO of today

Views - 6237 Tuesday, 4 April 2017 00:00

  Over the weekend I was invited to address the final year MBA graduates of a premier university in Sri Lanka, the Colombo University, at their residential workshop. The topic was ‘Key Challenges of Sri Lanka for a Youn


Sri Lankan housewife further challenged

Views - 5617 Tuesday, 28 March 2017 00:00

    Whilst Sri Lanka at the macro end is grappling to pay the $ 15 billion debt in the next four years, private sector and civil society is pressuring the Government to bring in structured reforms and stronger governance


Brand Trump faltering; lessons for Sri Lanka

Views - 5311 Wednesday, 22 March 2017 00:18

In a typical marketing situation when a brand loses its appeal in the target market, a deep dive is done and there after the brand is re-launched after correcting the product offering or any other element of the marketing mix.  For instance


SL heading for tough times; exports drop 2.8%, FMCG growth halved

Views - 5711 Wednesday, 15 March 2017 00:00

The other day when the Prime Minister mentioned that Sri Lanka needs to honour debt payments to the value of $ 15 billion during the next four years, it sure shook Sri Lanka. This was in the backdrop of IMF apparently advising the Government that


7 things Sri Lankan consumers say

Views - 7209 Wednesday, 8 March 2017 00:00

Whilst the world is experiencing volatility fuelled by the drastic decisions taken by US President Donald Trump, Sri Lanka is grappling with fiscal, political and corruption issues that are tainting the good work of the current Government. 


Philippine lessons for Sri Lanka tourism and economy

Views - 6629 Tuesday, 28 February 2017 00:00

  There has been a continuous debate on evaluating the impact of tourism on a country’s economy. Sri Lanka in particular has grown from $ 500 million in 2009 to $ 4,000 million currently in 2016 which indicates the powe


Is Trump destroying $ 19.7 t brand USA?

Views - 6202 Thursday, 16 February 2017 00:00

Tourism and exports are key pillars in the US, being a 19.7 trillion dollar brand. Seen here are US President Donald Trump and his former National Security Adviser Michael Flynn     Many people are not aw


What have we done to ‘Brand Sri Lanka’?

Views - 6207 Tuesday, 31 January 2017 00:00

  Sri Lanka as a brand is valued at $ 80 billion and is poised to be $ 100 billion in 2017     Last week’s revelation of Sri Lanka certainly made many of us who love this country not very proud


Corporate Sri Lanka needs to be emotionally wealthy

Views - 5790 Tuesday, 17 January 2017 00:00

 Emotional maturity needs conscious training with self-evaluation        Rough 2017 Sri Lanka is currently challenged with a very rough business economy with the stock market reeling for t


What happened to the most powerful brand in 2016?

Views - 6062 Tuesday, 10 January 2017 00:00

    In my view one of the most talked about events of 2016 was the US Presidential Elections. The market share of the two candidates kept rolling in the forties and the final tally resulted in Clinton garnering 64.7 milli


Sri Lanka heading for an agricultural issue in 2017?

Views - 10114 Tuesday, 3 January 2017 00:00

A labour force of almost 2.6 million serves the agricultural sector in Sri Lanka      2016 performance – 4% GDP Let’s accept it, the performance of Sri Lanka in 2016 was rather mediocre


Brilliant companies are brilliant at the basics

Views - 5971 Tuesday, 6 December 2016 00:02

Top research company AC Nielsen last week announced that the Consumer Confidence Index (CCI) had picked up from a downward trend. But challenges to the consumer remain given that the economy grew by a modest 2.6% in the backdrop of the drought and


Trump’s marketing strategist

Views - 7914 Tuesday, 29 November 2016 00:02

  Every time the world turns to elections I personally take the learning mode, given that the best techniques in marketing comes into play, challenging conventional procedures. On this perspective, the US election 2016 was a case stud


Tea: where do we go from here?

Views - 5796 Tuesday, 22 November 2016 00:02

The recent Budget proposal that the ownership of tea would be restricted to 5,000 acres sure surprised the privatised tea industry of Sri Lanka. Though a privatised business of the industry generates only 35% of the total production of the country


Will Budget 2017 achieve inclusive growth?

Views - 5695 Wednesday, 16 November 2016 00:01

  The Sri Lanka Budget 2017 has come into play at a time when the world is being challenged with the appointment of a new President in the United States which led to a nosedive in the stock markets around the world whilst at home ther


Sri Lanka worth $ 74 billion but impact of CBSL Bond scandal?

Views - 6230 Tuesday, 1 November 2016 00:10

In the recent Brand Finance release on the value of a nation, Sri Lanka registered a 74 billion dollar value at a commanding growth of 9% as at the 2016 report. However, the good news got wiped away last week when the cutting-edge COPE report on t


Reforms drive up country brand value 

Views - 5090 Tuesday, 25 October 2016 00:10

Pakistan grows by 38% to $ 128 b in 2016 Sri Lanka grows by 9% to $ 74 b Latest research reveals that a country’s image has a positive correlation on inward investment, adding value to expo


Supplies the key issue for Sri Lanka exports

Views - 5330 Tuesday, 18 October 2016 00:02

Sri Lanka’s handloom industry has carved out a niche in the global market      As a former Chairman of the Sri Lanka Export Development Board and serving the Board of the EDB for almost five years, I wa


Sri Lanka must get aggressive internally!

Views - 4722 Tuesday, 11 October 2016 00:38

The other day when I heard that Sri Lanka will not attend the SAARC summit in Pakistan given the issues related to security, the first thought that came to my mind was that whilst we need to drive and build external relationships and partnerships,


Tea new business model - backdrop of a debt Crisis

Views - 5536 Tuesday, 4 October 2016 00:00

Let’s accept it, Sri Lanka is in a serious debt crisis. We owe a staggering Rs. 9.5 trillion and the current Government is facing an uphill task to reconcile and recommend a way forward. Experts recommend that the way to get out of this trap


STP In action: Philippines tourism

Views - 4348 Tuesday, 27 September 2016 00:04

Given the celebration of tourism week, it is interesting to study the different practices of countries in driving tourism strategy. One case study which emerged showing a destination which drove the basics of business - Segmentation, Targeting and


Today's Columnists

MMDA, ACJU, politicians and women

Saturday, 16 February 2019

It is 10 years since Justice Saleem Marsoof (JSM) and his committee was appointed to review and make recommendations to reform the Muslim Marriage and Divorce Act (MMDA), passed originally in 1951 and amended in 1954, 1955, 1965 and 1969 before becom


President Trump looked for the failed idea of a wall

Saturday, 16 February 2019

The talks over the “Wall of Trump” between the US-Mexico Border Security broke down with Congressional leaders over the weekend. After the renewed call for a wall at his second State of the Union, President Donald Trump attended a political rally


‘The Man Who Would Be King’: Remembering Anura Bandaranaike on his 70th birth anniversary

Friday, 15 February 2019

‘The Man Who Would Be King’ is the title of a long tale written by Rudyard Kipling in 1888. This very popular story was made into a successful film starring Sean Connery, Michael Caine and Christopher Plummer by the well-known director John Husto


Of pseudo-democrats, discipline and the coming death of liberty?

Friday, 15 February 2019

I despair of our politicos and would-be politicians. Not that they are not all honourable men. From the honourable prime minister to the former defence secretary discharging his duty honourably after premature retirement! But that honour often dresse


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