UltraTech Cement partners with BBDO for ‘Live Chatathon with Harsha and Anita Bhogle’

UltraTech Cement Lanka Ltd., a part of the Aditya Birla Group, recently partnered eminent sport media personality Harsha Bhogle and his wife Anita for a ‘Live Chatathon’ interactive session for the benefit of their staff, suppliers and business partners at Hotel Taj Samudra, hosted by BBDO. 

With millions of followers around the world, Harsha Bhogle and his wife Anita, a quant researcher, have combined their learning from sports and business to improve professional and personal lives of their audiences as motivational speakers. Apart from the invitees, the program was shared live on social media and was viewed by thousands of Sri Lankans online.

In this program, BBDO Sri Lanka MD Santosh Menon interacted with the duo with an objective of eliciting inspirational and informative answers, which would be relevant and useful for invitees in the contemporary context. Stakeholders who witnessed the session expressed their delight at the beneficial insights offered by the expert duo. Harsha and Anita Bhogle have written ‘The Winning Way – Learning from Sport for Managers’, which helps managers discover their passion for excellence. They shared some of their key insights at this animated session. 

Commenting on the event, Ultra Tech Cement Ltd. CEO Keshav Hegde said: “We were pleased to host sports media personality Harsha Bhogle and his wife Anita for the interactive sessions they conducted with the participation of all our stakeholders. This event builds on our track record to organise motivational programs for stakeholders that not only help to drive innovation, but also for them to derive professional and personal tips to enhance their lives. Ultra Tech Cement is committed to the well-being and enhancement of its stakeholders as we consider them to be our key asset. We believe that this session encouraged new inspirational thinking to change mindsets for the better. Sustainability remains a focus area for the company and the group and such motivational sessions reflect the socially responsible nature of our brand.”

UltraTech Cement Lanka is part of the Aditya Birla Group, which is a $42 billion premium global corporation from the league of Fortune 500 with operations across 36 countries and anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. It is a ‘metal to telecom’ conglomerate with global leadership in many of its businesses across six continents. 

UltraTech Cement is India’s largest cement company and world’s fourth largest cement company. In Sri Lanka, it enjoys a glorious track record of operating a bulk cement terminal since 1999 with an USP of supplying superior quality cement with consistency from a single source, i.e. UltraTech Cement’s own plant, Gujarat Cement Works, in India.