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NVC ranks first in lighting industry for 8th consecutive year


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NVC Group Chief Brand Officer Du Yinghua receiving the award

The 16th World Brand Conference sponsor by the World Brand Lab was held in Beijing in 2019 has released the analysis report of ‘China’s 500 Most Valuable Brands,’ representing the highest level of national branding in China.

In this annual report based on financial data, brand strength, and consumer behavior analysis, NVC Lighting ranked first in the lighting industry brand with a brand value of 32.695 billion yuan, ranking first in the industry for eight consecutive years.

The World Brand Lab is a world’s leading brand advisory agency. A group of well-known professors from top universities such as Harvard University and Yale University participated in the evaluation. ‘China’s 500 Most Valuable Brands’ have been published for 16 consecutive years, and the “present earning value method” is used to evaluate the brand value. This is the forecasts of a company’s future earnings based on economic use method, comprehensive consumer research, and competitive analysis.

As the leading brand of lighting solutions, NVC has won this award continuously. Du Ying Hua, the Chief Brand Officer of NVC Group, said that NVC always insists on bringing infinitely beautiful light environment experience space for people’s lives with innovative technology and art design. The brand promise is the wonderful living experience of “technology and art”. 

Focusing on brand building and deep channel cultivation, NVC has reached the top four in China’s lighting industry: NVC is the lighting company with the strongest brand awareness and the highest brand value; the earliest lighting company that went abroad with its own brand; A lighting company with a revenue of 10 billion yuan; the earliest lighting company to study the consumer market segment.

As the first brand in the lighting industry, NVC’s development potential is constantly being enhanced. In the first half of 2019, NVC has seen increased revenue and profit against the trend, which was a strong testimony of NVC’s powerful brand influence behind the steady and sustained growth.

In addition, in February 2019, NVC Group received the brand license of Toshiba Lighting in the Japanese market and will fully assist Toshiba Lighting in its B2C product market in Japan. This marks a renewed upgrade of the NVC Group’s overseas strategy and a major breakthrough in the globalization of the mid- to the high-end market.

NVC Lighting has been present in Sri Lanka since 2013 through Overseas Realty Trading Ltd., its exclusive distributor. NVC lighting locally has provided solutions to a wide range of projects in industrial, commercial, retail, hospitality and residential sectors. 

Overseas Realty Trading Ltd. is a fully-owned subsidiary of Overseas Realty Ceylon PLC, the owner manager and the developer of the iconic World Trade Center Colombo and Havelock City – the largest integrated mixed-use development project in Sri Lanka.

“NVC Lighting is always committed to providing a healthy and comfortable light environment for customers around the world and we in Sri Lanka continue to offer quality NVC solutions with a superior service,” stated Pravir Samarasinghe, the Group CEO/Director of Overseas Realty (Ceylon) PLC.

 


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