Home / Other Sectors/ TMC member Asitha Samaraweera joins Atlas

TMC member Asitha Samaraweera joins Atlas

Comments / {{hitsCtrl.values.hits}} Views / Monday, 6 August 2018 00:00


TMC Membership together with the Board of Management congratulate and convey their good wishes to Asitha Samaraweera for being recognised and invited by the Board of Hemas to join their new subsidiary Atlas Axillia as its Managing Director to further strengthen its market leadership position and drive the organisation to the next level. 

“Asitha is a talented leader with an impressive track record in growing consumer businesses,” said Hemas Holdings PLC Group CEO Steven Enderby. “As we seek to drive continued growth for Atlas in the school and office space both locally and regionally, Asitha has an exciting challenge ahead of him,” he adds.

With 12 years’ experience in leading FMCG businesses, Asitha was the CEO of CBL Cocos Ltd., and CBL Global Foods, both subsidiaries of Ceylon Biscuits Ltd. before joining Atlas Axillia. Prior to his role at CBL, Asitha headed IFFCO (Frozen Foods) and GFI – leading Dubai-based FMCG companies for six years and has also served as CEO of Keells Food Products and Vice President at John Keells Holdings PLC.  

He has a background in Marketing with an MSc in International Accounting and Finance, London School of Economics and a BSc in Business Administration, Washington University, St. Louis, MO, USA. 

“This is an exciting opportunity to lead and work with an enthusiastic and well experienced team, who has a proven track record of building and growing one of Sri Lanka’s most loved brands,” said Atlas Axillia Managing Director Asitha Samaraweera. He further adds, “I look forward to taking them on the next stage of their journey, becoming the leading office and school stationary supplier locally and regionally.”

Atlas Axillia Co. Ltd. is one of Sri Lanka’s most respected local brands and is a market leader in school stationery and notebooks, pens, pencils and colour products, with products retailed in over 70,000 outlets across Sri Lanka. 

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Those who go by social proof are easy prey to crafty schemers

Monday, 17 June 2019

Going after social proof Swiss writer and novelist, Rolf Dobelli, in one of the essays in his 2013 book ‘The Art of Thinking Clearly’, has given a fine warning to his readers. He has warned against going by ‘social proof’ or ‘majority view

Poson ponderings on positional power: ‘Authority vested’ vs. ‘authority wasted’

Monday, 17 June 2019

We witnessed a serene Poson Poya, in a far more improved security setting in Sri Lanka. Whilst the Sri Lankan life slowly returning to normal, political fronts do not appear to show the same. Has the political power become the people ‘pava’ (sin)

Emperors without clothes: Is Mother Lanka naked too?

Monday, 17 June 2019

The expression ‘The Emperor without clothes’ derives from the Hans Anderson tale that is based on Sufi wisdom. The Emperor in Anderson’s story was without doubt, the finest dressed man in the land and he loved wearing fine clothes and spent al

The confusion of the collision is becoming indescribable!

Monday, 17 June 2019

Strange are the things we are witnessing in the political scene. The fast-evaporating trust and confidence in politicians and the Government are seriously destroying the harmony of the nation. The Prime Minister of the country has admitted that the

Columnists More