Home / Other Sectors/ Multi Finance to launch Phase II of ‘Each One Plant One’ campaign today

Multi Finance to launch Phase II of ‘Each One Plant One’ campaign today


Comments / {{hitsCtrl.values.hits}} Views / Friday, 6 July 2018 00:00


Multi Finance PLC will launch Phase II of its national level reforestation campaign ‘Each One Plant One’ (EOPO) today 6 July at the chosen seven-acre land area at Ilukpathakanda. 

Affected by continuous and heavy deforestation, pinus tree plantation as well as various other human activities, Ilukpathakanda is a land area classified as degraded, located adjoining the Sinharaja World Heritage Rain Forest in the Ratnapura District, under the Kalawana Divisional Secretariat. 

In 2003, the site experienced the largest landslide ever to occur in the district, and has since been declared a landslide prone area. Despite warnings, around 100 families remain within the danger zone and practice misguided land management, resulting in many more minor landslides. 

With a pledge to plant 10 trees for every single transaction, Multi Finance PLC (MFPLC) launched their mega eco-sustainability campaign EOPO in March 2018 by planting 1000 saplings along the Southern Expressway from Kottawa towards Matara. 

Phase II of the project at Ilukpathakanda will be launched by MFPLC in collaboration with the Rainforest Protectors of Sri Lanka, a year-long initiative that will be complemented by awareness programs on the importance of ecosystem rehabilitation for communities in the area.

The main objective of the project is to enhance the stability of the mountain slopes by restoring the affected area back to its natural habitat. Ilukpathakanda is also located in close vicinity to the proposed Hapugoda Forest Reserve, and this reforestation aims at creating a new biolink between the two areas to further strengthen and stabilise the biodiversity of the region.

“We are eager to launch the Ilukpathakanda project in July, since the area was already affected by heavy rains during the recent few weeks,” stated Multi Finance PLC Executive Director/CEO Pushpike Jayasundera. 

“The immediate reforestation of the area is crucial for the surrounding communities, and that is why we area also investing our efforts in sharing knowledge and generating awareness among the villagers on sustainable ecosystems, natural habitats, safety of lives and the importance of intelligent and eco-friendly land management. The project will also create new job opportunities for villagers during and after implementation.”


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Economic growth through fragmentation and global value chain

Wednesday, 19 February 2020

The global value chain will continue to enhance economic growth, create better job opportunities and shrink poverty in developing countries. As far back as the 1990s, through international trade, global value chain benefits were experienced by poorer


Sri Lankan housewife in trouble again?

Wednesday, 19 February 2020

After almost six quarters of negative growth, starting from Quarter 1 2016, Sri Lanka saw overall general trading conditions recovering to register +4.1% GDP growth in Q1-2019 and +3.7% in Q2-2019 which was a welcome sign to a typical Sri Lanka hous


Their investigations and our investigations

Wednesday, 19 February 2020

There must be very few subjects in this country more investigated than the alleged wrongdoings in relation to Government issued bonds. Beginning with the so-called Pilipino committee (appointed by persons whose very conduct was germane to the inquir


Education and vocational training: lessons learnt from Singapore

Wednesday, 19 February 2020

In the 1960s, Lee Kuan Yew, the eminent leader and founding father of Singapore, once said that he wants to build Singapore as Sri Lanka. But what has happened today? Sri Lanka is lagging behind Singapore in many aspects. Singapore has no natural res


Columnists More