Home / Other Sectors/ Mobitel partners THURU’s intriguing digital reforestation innovation startup

Mobitel partners THURU’s intriguing digital reforestation innovation startup


Comments / {{hitsCtrl.values.hits}} Views / Friday, 6 July 2018 00:00


Glimpsing joint synergies and strong potential for collaboration, Mobitel is poised to work together with THURU, one of the 10 finalists of the Season 2 of Kotiyak Vatina Adahasak, Sri Lanka’s first-ever innovation and entrepreneurship based tech reality TV show powered by Mobitel. 

Mobitel conceptualised this program, which was produced and aired on Sirasa TV. Mobitel and Thuru will work in collaboration with each other to take THURU to the next level through co-creation and co-innovation. THURU is a digital inclusion reforestation drive initiated from Sri Lanka with a mission to plant two million trees by end 2020. As the technology partner for THURU, Mobitel will provide technical consultation to the THURU team, mainly in the domains of NBIoT (Narrow Band Internet-of-Things), Blockchain and Artificial Intelligence to make the system futuristic and intelligent. 

As the National Mobile Service Provider, Mobitel has taken on the mantle of a mentor to nurture tech entrepreneurs and innovative startups that can succeed as successful businesses. Through this collaboration, Mobitel plans to conduct a reforestation drive targeting the entire country and will reveal the details in the near future.

THURU holds the potential to be introduced as a gamified platform for planting trees, where the process is driven through a mobile app, which is called “facebook for trees”. People can plant trees and upload images, details and the app will automatically generate points, and the person can climb up in the leaderboard as a true nature hero. The app will automatically count the oxygen output based on the type of plant and number of months/years of the tree. The longer the person takes care of the tree and uploads images, the more points he gets. It will be a guide to tree planting and will help users link up with like-minded nature lovers and tree huggers across the globe. THURU also carries out a reforestation/planting project around the country. Interestingly, they are always introducing technology into the process with initiatives such as using drones to successfully reforest a large area within a short period despite the difficult terrain.

Mobitel, under its credo, ‘We Care. Always’, is focused on environmental and social responsibility initiatives and this collaboration provides an ideal balance of both technology and greening, while engaging the larger community to become conscious of the need to reforest Sri Lanka for future generations. Mobitel is continuously supporting and encouraging tech entrepreneurship in Sri Lanka, through many initiatives, to offer encouragement for innovators.

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

The Monetary Board should weed out dishonest officers to save its reputation

Monday, 17 February 2020

Asani: Since the loss calculations are defective and auditors have not been fully conversant with the Monetary Board’s role in EPF, shouldn’t we dismiss all the reports, Grandpa? Sarath Mahatthaya: It’s not like that. Though they’ve been weak


COVID-19 – The dark side of global supply chains

Monday, 17 February 2020

The coronavirus, now known as COVID-19, outbreak in China has slowly but steadily rattled the global economy, disrupting virtually every major industry, from food, fashion, pharmaceuticals, entertainment to automobiles and technology. The first casu


Covid-19 and its effect on the airline industry

Monday, 17 February 2020

The effects of the Coronavirus, now named Covid-19 by the World Health Organization (WHO), has already had a numbing effect on the airline industry. Sadly, it appears that the worst is yet to come. SARS in 2002 Readers who remember the Severe Acute


Coronavirus epidemic and China’s slowdown: Economic impact on Sri Lanka

Monday, 17 February 2020

On 28 January 2020, the World Health Organization (WHO) declared the outbreak of the novel coronavirus (2019-nCoV) a global emergency. The new virus emerged in Wuhan, the capital of Hubei Province in China but has now spread to at least 27 other coun


Columnists More