Home / Other Sectors/ Members Speak on 18 Oct. presents ‘The changing international business environment’

Members Speak on 18 Oct. presents ‘The changing international business environment’

Comments / {{hitsCtrl.values.hits}} Views / Monday, 3 September 2018 00:00

The new realities of management and why Sri Lankan management thinking needs to change

Asitha Samaraweera, a TMC member, will talk on the rapidly changing international business environment, technological disruptions, mindset of the emerging consumers and how we must look at business differently. He will also draw on his international exposure to talk about how Sri Lankan managers can develop their management skills.

Asitha currently is the Managing Director of Atlas Axillia Co. Ltd., a Hemas Holdings Group Company. Atlas Axillia Co. Ltd. is one of Sri Lanka’s most respected local brands and is a market leader in school stationery and notebooks, pens, pencils and colour products, with products retailed in over 70,000 outlets across Sri Lanka.

Before his current role, he counts over 12 years’ experience in leading FMCG businesses both in Sri Lanka and overseas. Asitha was the CEO of CBL Cocos Ltd. and CBL Global Foods, both subsidiaries of Ceylon Biscuits Ltd. before joining Atlas Axilla. The company was a leading player in the coconut products industry with a substantial export interest. 

Prior to his role at CBL, Asitha headed IFFCO (Frozen Foods) and GFI – leading Dubai-based FMCG companies for six years. The two companies are leading processed meat and frozen bakery product manufactures in the Middle East.

Prior to his stint in the Middle East he served as CEO of Keells Food Products and Vice President at John Keells Holdings PLC. Keells Food Products PLC is the leading processed food manufacturer and marketer in Sri Lanka 

Asitha began his career with Nestle joining as a management trainee and rising in the ranks in the marketing arena. In his marketing career he was involved in many successful campaigns which included the Nestomalt’s defeat of Powermalt which is now a well-known case study.

He has a background in marketing with an MSc in International Accounting and Finance from the London School of Economics, one of the leading universities in the world. He also has a BSc in Business Administration, Washington University, St. Louis, MO, USA. 

This presentation will be held on 18 October at 6 p.m., at the Galadari Hotel. All members are welcome to listen, learn, enjoy, interact and network. Members may bring guests who may be interested in joining TMC. Rs. 750 will be charged for light refreshments and drinks. 



Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Automation and machine learning: Helping organisations extract deeper value from data

Tuesday, 22 January 2019

The world is in the midst of a data explosion. Humans are generating an estimated 2.5 quintillion bytes of data every single day1, according to Forbes, and more data was created in the past two years than in all of human history. No wonder data now r

SL tourism: From TOM to experience the brand in 2019

Tuesday, 22 January 2019

Last week I had just crossed the border that separates Laos from Thailand and was on route via land to Thailand. My mind was on Laos – a country branded globally as ‘Simply Beautiful’ (backed by the ADB in 2018) to attract visitors into the cou

Questionable (or absurd) official report on poverty indicators

Tuesday, 22 January 2019

The latest Report issued by the Ministry of National Policies and Economic Affairs on ‘Poverty Indicators’ is both questionable and outrageous.1This Ministry is under the responsibility of the Prime Minister, Ranil Wickremesinghe. Most of the sta

Teaching the younger generation to observe professional ethics is the need of the hour

Tuesday, 22 January 2019

When Sri Lanka got independence in 1948, it was one of the most promising nations both in Asia and in the Commonwealth countries. It had luckily emerged unscathed after the Second World War unlike our neighbours. Sri Lanka furthermore did not have to

Columnists More