Home / Other Sectors/ Keells: A step in a fresh new direction

Keells: A step in a fresh new direction


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 29 November 2018 00:00

Facebook

 

This November, Keells ushered a new campaign that embodies two core values of the brand identity- Freshness and Quality. On 23 November, Keells launched its ‘Fresh Guaranteed:  Double Your Money Back’ campaign, reflecting the brand’s promise and commitment towards providing good quality fresh produce. 

With this in mind, the initiative allows customers to return Keells fresh produce bought within 24 hours which they are not satisfied with for double the price of the quantity brought back. 

“Keells’ guarantee of freshness begins at the very source working directly with farmers and sourcing from collection centers in Sooriyawewa, Pannegamuwa, Keppitipola, Sigiriya, Jaffna and Thambuththegama,” explained Keells Head of Fresh Foods Mifrah Ismail. 

Extension officers work in partnership with the Keells Fresh team to educate the farmers on both pre-harvest and post-harvest techniques as well as implementing Good Agricultural Products (GAP) certification among its farmer base.

Back in 2016, Keells pioneered ‘Fresh Chilled Chicken’ in Sri Lanka offering customers freshness, nutrition and taste. The project involved working with their suppliers to create a process that would optimise freshness and deliver chicken from farm to store under stringent hygienic standards and within 24 hours. 

To date, 78 outlets maintain Good Manufacturing Practices (GMP) standards while over 60 outlets maintain Sri Lanka Stand-ards Institution (SLS) standards which emphasise Keells’ commitment towards providing customers with high quality produce.

In addition to fruit, vegetables, fish and meat, the brand’s standard of freshness now also includes their recently added range of hot food counters and juice bars as well as a customer favourite – the bakery. 

For John Keells Group President – Retail Charitha Subasinghe, the Fresh Guarantee is a testament to the Keells identity as a newly re-launched brand and a reflection of its core purpose – to improve the quality of life for the nation.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

“Sri Lanka’s future lies in producing exportable manufactured goods”: Dr. Howard Nicholas

Monday, 22 July 2019

Drawing lessons from Vietnam’s experiences The Sri Lanka-born economist attached to The Hague based Institute of Social Studies – Dr. Howard Nicholas – addressing a packed audience consisting of the alumni of the Postgraduate Institute of Manag


We should sell our water

Monday, 22 July 2019

When you read the title of this article, you will probably feel disgusted with me as selling our water has been a controversial topic since a long time ago. By the way, I am talking about virtual water trade and you would be surprised to know that we


A voice of compassion amid howls of zealotry

Monday, 22 July 2019

The unrestrained freedom extended by the current regime to a bunch of saffron-clad street vendors of Sinhala Buddhist zealotry is pushing Sri Lanka once again into a cauldron of ethnic and religious convulsion. The nationwide spread and virulence of


Roger Beteille: The man who reinvented the commercial airliner

Monday, 22 July 2019

The visionary engineer, pilot and manager who led Airbus to some its most significant decisions, passed away last month. Beteille, who was the head of French aircraft manufacturer Sud Aviation’s flight testing section, was made technical director


Columnists More