Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Friday, 13 March 2020 00:02 - - {{hitsCtrl.values.hits}}
Specialised corporate and marketing communication consultancy Cyaniq announced the company’s affiliation to lead the celebration of the World Wildlife Fund’s (WWF) ‘Earth Hour’ event in Sri Lanka for the second consecutive year.
Recognised as the world’s largest grassroot level environmental movement, the Earth Hour event sees the participation of over 180 territories across the globe, and will see Sri Lanka amongst the patron nations for the second year under the initiative of Cyaniq’s special ventures business unit.
Drawing from last year’s success in rallying over 200 individuals, this year’s event aims to double last year’s count of participants. Engaging new event components including the #Connect2Earth expert panel and music session have been introduced to the agenda alongside competitive elements of ‘Earth Champion,’ an anti-pollution themed photography contest and environmental quiz.
Key partnerships with event hosts – Just Living It (JLI), music performance partner – Pettah Effect, Virtusa Corporation and venue partner – the Embazzy have enabled the grand scale of this year’s event and furthers the mission of spreading awareness to a large audience.
“We have been fortunate to be able to partner this event for the second consecutive year, seeing the highly engaging way in which the message of climate action and environmental conservation is delivered through the Earth Hour initiative. This year we aim to build on the success and learnings from last year, while also trying new ways to engage our audience. With this objective in mind, we are introducing a Digital Corporate Pledge and a Youth Influencer program to the project scope, and feel confident that we will not only engage deeper but also be able to achieve better continuity throughout the year through these new initiatives,” commented Cyaniq Creative Director and Project Lead Shehani John.
Having started out as a symbolic lights-out event in Sydney back in the year 2007, Earth Hour has grown in leaps to be the world’s largest grassroot movement for the environment. Initiated by the World Wildlife Fund (WWF), the movement has expanded globally to achieve the involvement of individuals, communities, governments, businesses and organisations in over 180 countries and territories.
While climate change remains a vital issue for our planet, we must put the spotlight now on the accelerating loss of nature and the threats this poses to us all. We need more engagement across different audiences to generate and galvanise attention for the values of biodiversity and nature, in a similar way to what was achieved with climate change. And we need the Earth Hour movement to play a key role.
“Earth Hour 2020 is a key time to ask people to raise their voice and make nature matter. During the lead up to and on the night of Earth Hour on 28 March, we are asking people around the world to stand in solidarity to show the world they care about the future of our planet. Nature is in crisis like never before,” commented Natalie Goonewardene from the JLI team, quoting from the official WWF manifesto for this year’s Earth Hour event.
The Earth Hour will be celebrated at the Embazzy, on Flower Road, Colombo 7 on 28 March from 6 p.m. onwards with sessions including the #Connect2Earth expert panel and music session. Further activities planned to engage the audience and the broader community will also be carried out at the event and the organizers extend an open invitation for corporates, communities and individuals to get in touch and find out ways in which they can contribute towards the success of this momentous event.
