AB Mauri Lanka, the global market leader in the bakery industry, with a baking heritage that goes back 150 years, has always prioritised sustaining strong relationships with customers.
As an initiative that recognises and rewards loyal customers, the company’s ‘Wasana Warusa’ customer bonanza was held for the third consecutive year recently. The promotion offered valuable scooters and LED TVs as prizes to customers from all over Sri Lanka.
The participating bakeries received one coupon for every purchase of 10 ‘Mauripan’ or ‘Prime’ 500g yeast packets – they had to send in the coupon with the AB Mauri logo. From thousands of entries received, winners were selected in a draw.
The winners were feted in the AB Mauri Lanka office in Mount Lavinia where they received their prizes from the senior management; Seiyad presented scooter and LED TVs to winners while LED TVs were also given away by Jude de Silva, Business Manager – Industry/Institutions and Prasanna Pathirana, Business Manager General Trade of AB Mauri Lanka.
The scooter was won by Prasanna of New Prasanna Bake House, No. 914B, Thundola Road, Ekneligoda, Kuruwita while LED TV were won by J.P Gunawathi, Priyantha Bake House, Kirimetimulla, Theliija, Wasantha Kumara, Charatha Bakers Madawala, Ulpatha, Kollonna, Sujith Priyantha, Janaka Bakery, Morawaka Para, Medagama, Neluwa, R.R.M.N. Bandara, Golden Bird Confectionary, 75A, Yagodamulla, Kotugoda, K.W. Priyankara Sadamal, DIL Sab Bake House, 220A, Dehigassa, Pitibeddara and Piyadasa, Jayathilaka Bakery, Hadagama, Nidhandaheenna.
In addition, 50 watches, 120 rechargeable torches, 150 umbrellas, 250 travelling bags and 1,100 T-shirts were given away as consolation prizes to participating customers.
A dynamic presence in 34 countries with sales in over 90, AB Mauri Lanka has maintained its market leadership position with consistent attention to world class quality and high service levels, says Surajdeen Seiyad, Director/GM of AB Mauri Lanka. As a customer promotion, ‘Wasana Warusa’ gave the company the opportunity to reach out to customers from all over Sri Lanka, he adds.
“For years, AB Mauri has been associated with world class excellence in baking,” he reiterates, “We have always strived to provide bakery ingredients of the highest quality while empowering the bakery industry with exposure to global training processes and systems.”
“Our customers are varied and include small time bakers to large bakeries with a considerable customer base in between. We work with them all towards improving the industry best practices and ensuring highest quality standards,” he adds.
AB Mauri Lanka’s fully-equipped training centre located at their head office in Mount Lavinia provide exceptional bakery know-how while supporting the bakery industry with up-to-date bakery expertise.